Barclays Premier League

Wonga in Newcastle shirt deal

2012-10-08 12:01
Wonga (File)

London - Short-term loans company Wonga is set to become the new shirt sponsor for Newcastle United after the English Premier League club decided to drop Virgin Money at the end of the season.

Wonga, which has been criticised for the interest rates it charges to consumers for loans to tide them over until payday, already sponsors Scottish Premier League club Hearts and English second-tier team Blackpool.

The deal being negotiated is for shirt sponsorship only, rather than also including naming rights to Newcastle's stadium, a source close to the situation said, without giving any financial details.

Fans were unhappy last year when owner Mike Ashley dropped the St James' Park name for the club's home ground in favour of the Sports Direct Arena, after the sports retail chain he founded, pending a permanent sponsorship deal.

The prospect of the term Wonga - slang for cash - featuring in the club's stadium name had prompted fresh criticism on fan forums.

Newcastle said last week the club would end its sponsorship deal with Virgin Money at the end of the current season.

The partnership was worth only £3 million a season and the club was looking for a more lucrative agreement. Clubs are more aware of the potential of shirt sponsorship after Manchester United secured a record deal with General Motors earlier this year worth some $559 million over seven years.

A spokesperson for Wonga declined to comment on the reported Newcastle link but said the company remained committed to working with Blackpool.

Premier League rules allow a company to sponsor the shirts of more than one club, meaning a promotion for Blackpool back to the top flight would not impede a deal with Newcastle.

Read more on:    newcastle  |  english premiership  |  soccer
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Tue, 29 Jul 2014 @00:00
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
Video Highlights
Sport Talk

Fixtures
08 August 2015
Manchester United v Tottenham Hotspur, Old Trafford 13:45
Norwich City v Crystal Palace, Carrow Road 16:00
Everton v Watford, Goodison Park 16:00
Leicester City v Sunderland, King Power Stadium 16:00
Bournemouth v Aston Villa, Vitality Stadium 16:00
Chelsea v Swansea City, Stamford Bridge 18:30
09 August 2015
Arsenal v West Ham United, Emirates Stadium 14:30
Newcastle United v Southampton, St. James' Park 14:30
Stoke City v Liverpool, Britannia Stadium 17:00
10 August 2015
West Bromwich Albion v Manchester City, The Hawthorns 21:00
Logs
Team P W PTS
Vote

With the season all but done, are you happy with your side's performance?

 
 
/Sport
Men
Women
Love 2 Meet
Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.