English Premiership

Toffees extend shirt deal

2014-03-20 19:16
Everton (AFP)

Liverpool - English Premiership club Everton have signed a three-year extension to their shirt sponsorship with Thai beer brand Chang on Thursday in a deal the club said could be the most lucrative in their 136-year history.

The partnership, which started in 2004, is already the longest-running shirt sponsorship in the league. Everton said the latest agreement was potentially worth more than £16 million.

The sponsorship also involves projects to improve and develop the game in Thailand, with Everton Academy coaches training youngsters in the country.

The deal pales in comparison to those enjoyed by some of Everton's bigger Premier League rivals, however.

Arsenal signed a shirt and stadium sponsorship deal with Emirates airline in 2012 worth £150 million over five years.

Liverpool's shirt deal with Asia-focused bank Standard Chartered brings in £20 million a season.

Everton chief executive Robert Elstone said the extension was nonetheless an important deal for a club challenging for a place in Europe next season.

"This year we're the beneficiaries of a massive new TV deal, and that money, clearly, is representing a bigger and bigger proportion of our total income," he told the club website.

"But it's the income around that makes the difference and can give us a competitive advantage over our rivals.

"All the clubs in the English Premiership are benefitting from a big cheque from the broadcasters - it's the other business that really separates you and gives you the step up over others."

Manager Roberto Martinez told reporters that where the club finished in the league would have more of a bearing on transfers.

"To be able to sign a new three-year deal is exciting for both parties but it doesn't change anything," said the Spaniard.

"Whatever happens in the summer will be the next step but many of the decisions will depend on how we do in the next 10 games so you can imagine the focus goes into those games."

Read more on:    everton  |  english premiership  |  soccer

What To Read Next


Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

22 October 2016
Bournemouth v Tottenham Hotspur, Vitality Stadium 13:30
Arsenal v Middlesbrough, Emirates Stadium 16:00
Leicester City v Crystal Palace, King Power Stadium 16:00
Swansea City v Watford, Liberty Stadium 16:00
West Ham United v Sunderland, Olympic Stadium 16:00
Hull City v Stoke City, The KC Stadium 16:00
Burnley v Everton, Turf Moor 16:00
Liverpool v West Bromwich Albion, Anfield 18:30
23 October 2016
Manchester City v Southampton, Etihad Stadium 14:30
Chelsea v Manchester United, Stamford Bridge 17:00
29 October 2016
Sunderland v Arsenal, Stadium of Light 13:30
Manchester United v Burnley, Old Trafford 16:00
Middlesbrough v Bournemouth, Riverside Stadium 16:00
West Bromwich Albion v Manchester City, The Hawthorns 16:00
Watford v Hull City, Vicarage Road 16:00
Tottenham Hotspur v Leicester City, White Hart Lane 16:00
Crystal Palace v Liverpool, Selhurst Park 18:30
Team P W PTS
Previous Results

Date Home Team Result Away Team

Will Jose Mourinho lead Manchester United to the English Premiership title in 2016/17?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.