English Premiership

Nike confirm United exit

2014-07-08 22:00
Manchester United (AFP)

London - US sportswear company Nike Inc will not renew its long-running kit supply deal with English Premiership club Manchester United after pulling out of a bidding war with a rival.

United are reported to be close to finalising a 10-year agreement with German sportswear company Adidas AG that could be worth £60 million a season, a record for a club deal.

Both Adidas and United declined comment.

Nike, who had sponsored United since 2002, said on Tuesday that the 2014-15 season would be its last as a partner of the 20-times English champions. The statement confirmed what a source with knowledge of the negotiations told Reuters on Monday.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders," the company said in a statement.

Nike had the right to match any bid made by a rival but decided that the price had gone too high.

Nike, the world's largest sportswear group, and Adidas are battling for supremacy in a soccer market that the German company has long dominated.

A deal with United, one of the world's most popular teams, would be seen as an attempt to protect the German company's leading position after Nike made strong inroads over the last two decades.

United earned around £38 million from the current deal in the 2012-13 season, including its share of profit from the sale of team merchandise around the world.

United recently launched the team's new kit for the 2014-15 season, which bears the name of new sponsor Chevrolet for the first time and will be the last shirt with the Nike swoosh on it.

United, owned by the American Glazer family, are investing heavily on new players after finishing only seventh in the English Premier League last season, missing out on a place in the lucrative Champions League.

Nike also has deals with Premier League champions Manchester City and top French club Paris Saint-Germain, as well as World Cup semi-finalists Brazil and the Netherlands.

The company has just been replaced as kit supplier to Premier League club Arsenal by Germany's Puma, the third-ranked company in the market.

Puma is reported to be paying around £30 million a year for its Arsenal deal.



Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

05 December 2015
Stoke City v Manchester City, Britannia Stadium 14:45
Arsenal v Sunderland, Emirates Stadium 17:00
Swansea City v Leicester City, Liberty Stadium 17:00
Manchester United v West Ham United, Old Trafford 17:00
Southampton v Aston Villa, St. Mary's Stadium 17:00
West Bromwich Albion v Tottenham Hotspur, The Hawthorns 17:00
Watford v Norwich City, Vicarage Road 17:00
Chelsea v Bournemouth, Stamford Bridge 19:30
06 December 2015
Newcastle United v Liverpool, St. James' Park 18:00
07 December 2015
Everton v Crystal Palace, Goodison Park 22:00
Team P W PTS
Previous Results

Date Home Team Result Away Team

Who was the best summer signing in the EPL?

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


30 of the world's greatest golfers will be heading to the Gary Player Country Club for this year's Nedbank Golf Challenge - now in its 35th year. For all the latest news, player profiles, hole-by-hole descriptions and past winners, be sure to check out Sport24's dedicated section.

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.