English Premiership

Man United, EPL cash in

2013-01-15 17:39
Manchester United (File)

London - Manchester United unveiled two new sponsorships in China on Tuesday and the English Premier League agreed a partnership with brewer Carlsberg, underlining the global appeal of English soccer.

United, English champions a record 19 times, signed separate agreements in China with soft drinks manufacturer Wahaha and China Construction Bank in financial services.

The Premier League is available to television viewers in around 720 million homes around the world, and interest is high in Asia.

Top English clubs have cultivated their far-flung fan bases by going on overseas tours in pre-season. United played in Shanghai last August and claim to have more than 100 million followers in China.

As part of the sponsorship deal, China Construction Bank will produce a Manchester United branded credit card for the club's Chinese fans.

"Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support," said United Commercial Director Richard Arnold.

Danish brewer Carlsberg, which has sponsored European soccer in various ways for 40 years, cited the Premier League's international appeal as the reason for entering a three-year partnership.

The deal is believed to be worth £8m a year and will allow Carlsberg to call itself the official beer of the Premier League.

The League had an similar agreement with US brewer Budweiser from 2007-10 but does not have a current partnership in the sector.

"The Premier League is quite an iconic league now across the world," said Carlsberg spokesperson Ben Morton, saying its strength in Asia was a particular attraction.

United, listed on the New York Stock Exchange last August, generated more revenue from commercial activities than they did from broadcast contracts and match day sales in their last financial year.

The 20-team Premier League is currently putting the finishing touches to its new international television contracts to take effect from the start of next season.

Television deals overall could yield as much as £5bn over the next three years. The domestic deal alone is worth £3bn, a 70 percent increase on the agreement that expires at the end of this season.

NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

Fixtures
27 September 2014
Liverpool v Everton, Anfield 13:45
Manchester United v West Ham United, Old Trafford 16:00
Crystal Palace v Leicester City, Selhurst Park 16:00
Southampton v Queens Park Rangers, St. Mary's Stadium 16:00
Sunderland v Swansea City, Stadium of Light 16:00
Chelsea v Aston Villa, Stamford Bridge 16:00
Hull City v Manchester City, The KC Stadium 16:00
Arsenal v Tottenham Hotspur, Emirates Stadium 18:30
28 September 2014
West Bromwich Albion v Burnley, The Hawthorns 17:00
29 September 2014
Stoke City v Newcastle United, Britannia Stadium 21:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Is Louis van Gaal the right man to restore the glory days at United?

 
 
Men
Women
Love 2 Meet
Featured

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.