English Premiership

Man United, EPL cash in

2013-01-15 17:39
Manchester United (File)

London - Manchester United unveiled two new sponsorships in China on Tuesday and the English Premier League agreed a partnership with brewer Carlsberg, underlining the global appeal of English soccer.

United, English champions a record 19 times, signed separate agreements in China with soft drinks manufacturer Wahaha and China Construction Bank in financial services.

The Premier League is available to television viewers in around 720 million homes around the world, and interest is high in Asia.

Top English clubs have cultivated their far-flung fan bases by going on overseas tours in pre-season. United played in Shanghai last August and claim to have more than 100 million followers in China.

As part of the sponsorship deal, China Construction Bank will produce a Manchester United branded credit card for the club's Chinese fans.

"Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support," said United Commercial Director Richard Arnold.

Danish brewer Carlsberg, which has sponsored European soccer in various ways for 40 years, cited the Premier League's international appeal as the reason for entering a three-year partnership.

The deal is believed to be worth £8m a year and will allow Carlsberg to call itself the official beer of the Premier League.

The League had an similar agreement with US brewer Budweiser from 2007-10 but does not have a current partnership in the sector.

"The Premier League is quite an iconic league now across the world," said Carlsberg spokesperson Ben Morton, saying its strength in Asia was a particular attraction.

United, listed on the New York Stock Exchange last August, generated more revenue from commercial activities than they did from broadcast contracts and match day sales in their last financial year.

The 20-team Premier League is currently putting the finishing touches to its new international television contracts to take effect from the start of next season.

Television deals overall could yield as much as £5bn over the next three years. The domestic deal alone is worth £3bn, a 70 percent increase on the agreement that expires at the end of this season.

NEXT ON SPORT24X

WRAP: Champions League

55 minutes ago

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

 

Red Bull Lionheart trail run - not for the fainthearted!

Entries are open, so what are you waiting for?

 
 

Where were you when you last felt alive?

Adventure holidays for your bucket list
Top 10 water sports to try before you die
6 impressive camping tips
LOL! The 8 stages of marathon running
Fixtures
25 October 2014
West Ham United v Manchester City, Boleyn Ground 13:45
Liverpool v Hull City, Anfield 16:00
Southampton v Stoke City, St. Mary's Stadium 16:00
Sunderland v Arsenal, Stadium of Light 16:00
West Bromwich Albion v Crystal Palace, The Hawthorns 16:00
Swansea City v Leicester City, Liberty Stadium 18:30
26 October 2014
Burnley v Everton, Turf Moor 15:30
Tottenham Hotspur v Newcastle United, White Hart Lane 15:30
Manchester United v Chelsea, Old Trafford 18:00
27 October 2014
Queens Park Rangers v Aston Villa, Loftus Road Stadium 22:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who is the best new player in the English Premiership this season?

 
 
Men
Women
Love 2 Meet
Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.