English Premiership

Man United, EPL cash in

2013-01-15 17:39
Manchester United (File)

London - Manchester United unveiled two new sponsorships in China on Tuesday and the English Premier League agreed a partnership with brewer Carlsberg, underlining the global appeal of English soccer.

United, English champions a record 19 times, signed separate agreements in China with soft drinks manufacturer Wahaha and China Construction Bank in financial services.

The Premier League is available to television viewers in around 720 million homes around the world, and interest is high in Asia.

Top English clubs have cultivated their far-flung fan bases by going on overseas tours in pre-season. United played in Shanghai last August and claim to have more than 100 million followers in China.

As part of the sponsorship deal, China Construction Bank will produce a Manchester United branded credit card for the club's Chinese fans.

"Through our relationship with CCB we hope not only to give fans an excellent product, but also bring them closer to the club they so passionately support," said United Commercial Director Richard Arnold.

Danish brewer Carlsberg, which has sponsored European soccer in various ways for 40 years, cited the Premier League's international appeal as the reason for entering a three-year partnership.

The deal is believed to be worth £8m a year and will allow Carlsberg to call itself the official beer of the Premier League.

The League had an similar agreement with US brewer Budweiser from 2007-10 but does not have a current partnership in the sector.

"The Premier League is quite an iconic league now across the world," said Carlsberg spokesperson Ben Morton, saying its strength in Asia was a particular attraction.

United, listed on the New York Stock Exchange last August, generated more revenue from commercial activities than they did from broadcast contracts and match day sales in their last financial year.

The 20-team Premier League is currently putting the finishing touches to its new international television contracts to take effect from the start of next season.

Television deals overall could yield as much as £5bn over the next three years. The domestic deal alone is worth £3bn, a 70 percent increase on the agreement that expires at the end of this season.

NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

Quiz: Test your Rio Olympics memory!

Think you know what went on at the Rio Olympics? Prove it by tackling Sport24's ridiculously impossible yet highly addictive post-Games quiz!

 
 

Rio Olympics

GALLERY: SA's Rio Olympic medallists
As it happened: Rio Olympics - Day 17
Selecting 6 numbers turned Britain into Olympic superpower
Caster cranks up the heat in Rio semi
Fixtures
27 August 2016
Tottenham Hotspur v Liverpool, White Hart Lane 13:30
Everton v Stoke City, Goodison Park 16:00
Leicester City v Swansea City, King Power Stadium 16:00
Crystal Palace v Bournemouth, Selhurst Park 16:00
Southampton v Sunderland, St. Mary's Stadium 16:00
Chelsea v Burnley, Stamford Bridge 16:00
Watford v Arsenal, Vicarage Road 16:00
Hull City v Manchester United, The KC Stadium 18:30
28 August 2016
West Bromwich Albion v Middlesbrough, The Hawthorns 14:30
Manchester City v West Ham United, Etihad Stadium 17:00
10 September 2016
Manchester United v Manchester City, Old Trafford 13:30
Stoke City v Tottenham Hotspur, Britannia Stadium 16:00
Arsenal v Southampton, Emirates Stadium 16:00
West Ham United v Watford, Olympic Stadium 16:00
Middlesbrough v Crystal Palace, Riverside Stadium 16:00
Burnley v Hull City, Turf Moor 16:00
Bournemouth v West Bromwich Albion, Vitality Stadium 16:00
Liverpool v Leicester City, Anfield 18:30
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Will Jose Mourinho lead Manchester United to the English Premiership title in 2016/17?

 
 
Men
Women
Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter

Featured

Follow all the action from the 2016 Rio Olympics. The highs, the lows, the tears, the smiles as the world's greatest athletes compete for gold, silver and bronze.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.