English Premiership

Liverpool's Reina in race row

2012-03-01 18:16
Pepe Reina (File)

London - Liverpool goalkeeper Pepe Reina on Thursday faced accusations of racism over a television commercial in his native Spain but the insurance company which made the advert denied it was offensive.

The allegations come after Liverpool were widely criticised for their reaction to the eight-match ban handed to Uruguayan striker Luis Suarez for racially abusing Manchester United's Patrice Evra.

Reina came under fire from anti-racism campaigners Operation Black Vote (OBV) over the advertisement for the Spanish division of Groupama, showing the player in a jungle being greeted by a spear-carrying tribe and their chief.

With the goalkeeper's name translated as "queen" in Spanish, the chief appears to suggest a sexual relationship with him by saying "You queen, me king" to which Reina raises his eyebrows and sarcastically replies: "I feel safe, la la la."

OBV director Simon Woolley said: "I'm shocked on so many levels.

"Firstly, how would the Spanish feel if the English stereotyped Spanish people as backward, stupid, and animalistic homosexuals?

"Secondly, what does this say about Pepe Reina?

"The Liverpool goalkeeper has lived and worked in the UK for nearly a decade, does he think it's okay to characterise black people this way?

"Does he think his black team-mates will laugh at his joke?"

A spokesperson for the Spanish division of Groupama said it had only received one complaint over the commercial and denied it had been taken off air in response.

"We received complaints from just one association, which is based in England," the spokesperson said.

"We have not received any other similar comments from anywhere. We have received messages that liked the ad, including some asking for it to be dubbed into English.

"The Spanish division of Groupama does not consider that it has any type of offensive content.

"It is a humorous line that we have been developing for two campaigns, including with other goalkeepers such as (Iker) Casillas.

"There was no intention to hurt anyone's feelings.

"The advert is no longer on television but not because we pulled it but rather because the campaign was planned for February 2-29 and it has already ended."

Liverpool - who won their first trophy for six years when they lifted the League Cup on Sunday - were not immediately available for comment but the club was reported to be unaware of Reina's involvement in the commercial.

Read more on:    epl  |  pepe reina
NEXT ON SPORT24X

RDS expects 'big four' slump

2014-11-28 14:44

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
5 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

Africa: Land of Billionaires!

Find out who are the richest of the richest in Africa!

 
 

Men24.com

Best bro movies 2014
Every man should be able to do these three things
Goalkeeper saves five penalties with his FACE!
Hottie of the day: Jesselyn
Fixtures
29 November 2014
West Bromwich Albion v Arsenal, The Hawthorns 14:45
Liverpool v Stoke City, Anfield 17:00
West Ham United v Newcastle United, Boleyn Ground 17:00
Swansea City v Crystal Palace, Liberty Stadium 17:00
Queens Park Rangers v Leicester City, Loftus Road Stadium 17:00
Manchester United v Hull City, Old Trafford 17:00
Burnley v Aston Villa, Turf Moor 17:00
Sunderland v Chelsea, Stadium of Light 19:30
30 November 2014
Southampton v Manchester City, St. Mary's Stadium 15:30
Tottenham Hotspur v Everton, White Hart Lane 18:00
02 December 2014
Leicester City v Liverpool, King Power Stadium 21:45
Swansea City v Queens Park Rangers, Liberty Stadium 21:45
Manchester United v Stoke City, Old Trafford 21:45
Burnley v Newcastle United, Turf Moor 21:45
Crystal Palace v Aston Villa, Selhurst Park 22:00
West Bromwich Albion v West Ham United, The Hawthorns 22:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

How long will Mario Balotelli last at Liverpool?

 
 
/Sport
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.