English Premiership

City confirm new stadium deal

2011-07-08 16:26
Manchester City (File)
London - Manchester City on Friday confirmed a 10-year sponsorship deal with Etihad Airways which will see the club's stadium named after the airline.

The club said in a statement the club's home at Eastlands would now be renamed the Etihad Stadium with immediate effect, one of several commercial deals agreed between the club and the Abu Dhabi-based carrier.

"We are delighted to be expanding our relationship with Etihad Airways through this comprehensive partnership agreement," City chief executive Garry Cook said.

"Most importantly, in addition to delivering significant revenue at a key stage in the club's evolution, the agreement creates exciting opportunities for our two organisations to co-operate more deeply commercially and on media and community initiatives in the future."

No figures for the agreement were released but British press reports said the deal could be worth up to £100 million.

The deal was announced shortly before City took off for their pre-season training camp and summer tour of the United States.

The deal also encompasses an extension to Etihad's existing shirt sponsorship as well as redevelopment of the site surrounding City's stadium, which will be enlarged and named the Etihad Campus.

"This is a game-changing partnership agreement that redefines the traditional sports sponsorship paradigm," Etihad Airways chief executive James Hogan said.

"It is a once-in-a-lifetime opportunity for two iconic brands that share the same vision to promote far-reaching global awareness and business growth."

Etihad Airways also announced the launch of twice daily flights between Manchester and Abu Dhabi starting from August 1.

Read more on:    epl
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who was the best summer signing in the EPL?

 
 
/Sport
Men
Women
Love 2 Meet
SuperBru Super Rugby challenge

Enter and challenge Sport24's staff!

Featured

As the Absa Premiership nears the Christmas break, a little over half the season remains. Who will be crowned champions when all is said and done? Which teams will be relegated? Stay glued to Sport24 to find out!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.