English Premiership

Chelsea sign mega kit deal

2010-10-25 15:12
Chelsea jersey (File)
London - English Premiership champions Chelsea and sportswear giants adidas have agreed what is understood to be the world’s second-biggest kit deal in club football.

According to UK newspaper The Telegraph, the eight-year contract is worth £160 million, an £8-million-a-season increase on the previous four-year deal and just behind the £300 million Nike is thought to pay Manchester United under a 13-year agreement.

“Both organisations are highly ambitious and want to continue in partnership to develop globally and for us, grow in our key market territories across Asia and North America,” said Chelsea chief executive Ron Gourlay.

“The increased value of the deal reaffirms adidas’ belief in the club’s growing status in world football.”

Chelsea and adidas plan to roll out their UK-based Blues Pitches grassroots programme internationally, after launching last year the Hong Kong branch of the project, which encourages kids to participate in sport.
 

Read more on:    epl
NEXT ON SPORT24X

Harry rubbishes Remy rumours

2014-07-28 20:39

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • SS3
    Mon, 28 Jul 2014 @
    04:00
  • SS4
    Mon, 28 Jul 2014 @
    05:00
  • SS7
    Mon, 28 Jul 2014 @
    06:00
  • SS5
    Mon, 28 Jul 2014 @
    06:00
Video Highlights
Sport Talk

Fixtures
16 August 2014
Manchester United v Swansea City, Old Trafford 13:45
West Ham United v Tottenham Hotspur, Boleyn Ground 16:00
Stoke City v Aston Villa, Britannia Stadium 16:00
Leicester City v Everton, King Power Stadium 16:00
Queens Park Rangers v Hull City, Loftus Road Stadium 16:00
West Bromwich Albion v Sunderland, The Hawthorns 16:00
Arsenal v Crystal Palace, Emirates Stadium 18:30
17 August 2014
Liverpool v Southampton, Anfield 14:30
Newcastle United v Manchester City, St. James' Park 17:00
18 August 2014
Burnley v Chelsea, Turf Moor 21:00
Vote

How will Manchester United fare in next season's English Premiership under Louis van Gaal?

 
 
Featured Blog

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

Blogs Yes your opinion counts. Get it out there

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

Facebook "Like" Sport24's Facebook page

TV schedule Plan your couch time with our searchable sport TV guide

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.