Cape Town - PUMA unveiled the 2015/16 Arsenal away kit through a
live event powered by fans against Singapore’s stunning night skyline.
As the audience sang iconic Arsenal songs, an
electrical energy swept the stage powering an intricate projection that transformed
a 5 metre high 3D torso into the away shirt.
As the projection finished, Arsenal’s first
team players Mikel Arteta, Héctor Bellerín, Olivier Giroud, Santi Cazorla,
Mathieu Flamini, Mesut Özil Petr Cech, Wojciech Szczesny, Jack Wilshere and Gabriel
wearing the full kit were introduced to the fans.
Olivier Giroud, Arsenal’s star
striker and PUMA player said: “The event
was great tonight, I was really happy to meet some of our fans from Singapore
and around Asia. It’s really inspiring to
see how passionate and supportive our fans are here, the atmosphere tonight was
electric and it was a brilliant experience. I really like our new away kit. The
gold colour is very striking and has been associated with some great Arsenal
teams in the past. I’m looking forward to playing in it for the first time against
the Singapore national team tomorrow night.”
Mikel Arteta, Arsenal’s first team
captain and PUMA player said: “We arrived
in Singapore on Monday and from the moment we touched down the fans here have
been fantastic. Hearing them chant for us and feeling the amazing atmosphere from
the crowd was great, it definitely motivates us to perform at our best here. I
really enjoyed the event and the opportunity to show off our new away kit. It’s
a great looking shirt and I like the design which is quite different to the
more traditional home shirt.”
The PUMA 2015/16 Arsenal away shirt
is a combination of both Arsenal and PUMA’s heritage, with a design that
reinterprets a classic PUMA Football graphic combined with an Art Deco ‘A’
which is inspired by Arsenal’s past. The main body is a deep rich gold, an
evolution of Arsenal’s traditional away yellow tones and it features a diamond
graphic that repeats across the front and back panels. The design of the shirt
has similarities with this season’s home shirt, which include PUMA’s classic
Form Strip as a mesh panel on the shoulders and the dropped back panel. The
neck is crew shaped with a v shaped insert and final design details include
gold trimmed sleeves and underarm mesh inserts for breathability.
PUMA’s 2015/16 Arsenal campaign Powered By Fans, represents the
importance of Arsenal’s fans to the club and players. The fans play a major
role in the performance of the team and the campaign represents this energy and
how it can motivate and energise the players.
The away replica jersey will be
retailing for R899 at selected retailers and PUMA stores from September.
Follow @PUMASouthAfrica for details.