Jordaan named SWC advisor
Johannesburg - South African Football Association (SAFA) vice-president and 2010 World Cup chief executive Danny Jordaan has been appointed as special advisor to the 2014 World Cup in Brazil.
SAFA said on Thursday that Jordaan had also been appointed to work with Alexy Sorokin, the head of the 2018 World Cup in Russia.
The appointment was confirmed in Zurich, Switzerland, on Wednesday by the world football controlling body (FIFA).
Jordaan would serve on the World Cup organising committee which comprised the world's top football administrators, including FIFA president Sepp Blatter, continental confederation presidents and the entire FIFA executive.
Jordaan said he was pleased with his appointment to soccer's governing body.
"I am very proud and excited to have been asked to serve on this vital committee which supports the backbone of FIFA's business model," Jordaan said.
"The 2010 World Cup, which was acknowledged as the most successful ever, generated approximately $4.2 billion (R32.6 million).
"The projected target for Brazil is to grow that by 10 percent."
Jordaan added that FIFA's organising committee had already received a comprehensive briefing from the Brazilian organising committee regarding preparations for all aspects of the event.
"The main task of the FIFA organising committee will be to critically examine Brazil's preparations for the 2014 World Cup to ensure that there are no logistical obstacles in the way of this target being achieved," he said.
Jordaan said his appointment bore testimony to South Africa's credibility in hosting major events and was appropriate recognition of the country's position as a rising footballing nation.
"In 2010 we created the benchmark for how to host a great and successful event and future World Cups will always be evaluated against what South Africa achieved."
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