New Bafana jersey launched
Cape Town - Adidas, the leading global football brand, on Thursday launched the South African national football team's away jersey for the FIFA Confederations Cup as part of its drive to excite the South African public in the lead up to the tournament to be held in June.
Bafana Bafana players will wear the new jersey for the first time when they take on Norway next Saturday during the Nelson Mandela Challenge match in Rustenburg.
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"Following our successful launch of the Bafana Bafana home kit in November 2007, we had to prepare a special design for the FIFA Confederations Cup, something that South African people would remember for a long time," says Zobuzwe Ngobese, the PR Manager at adidas South Africa.
The jersey design was inspired by the current above-the-line campaign that adidas is running to promote KOPANYA, the Confederations Cup official matchball. The primary colours in the campaign are green with yellow and there is a strong South African feel to both the look of the jersey and the advertising campaign. The jersey features the SAFA and adidas emblems on the front, providing special significance to both brands.
The technical specifications of the new jersey are, as always, designed to provide comfort and improve the performance of the player. ForMotion™ technology has been utilised in the jersey’s fabric which ensures that the adidas patented moisture management advantage ensures that the players stay dry and comfortable at all times, no matter how intense their workout on the field, which in turn guarantees optimal performance and better results.
"Adidas is extremely excited to be at the forefront of producing world class football products and the Confederations Cup tournament is a platform to showcase our brand to the world and display our commitment to FIFA as a partner of more than 35 years," said Zobuzwe. “Our support is firmly behind our national team and we hope that the new jersey serves them well and they make the nation proud while wearing it,” he added.
Bafana Bafana and Spain are two of the eight Confederations Cup teams that are sponsored by adidas and the global company will be hoping for one of the teams to reach the final. All the referees, ball boys, flag bearers and players escorts will be wearing adidas during both the Confed Cup and the World Cup. Next month, adidas will also announce the names of the 96 young people chosen as flag bearers for the Confederations Cup.