Bafana Bafana

SAFA to buy Bafana name?

2011-04-26 12:19
SAFA logo (File)

Johannesburg - The South African Football Association (SAFA) has entered negotiations to buy the rights to the nickname of the national team, according to the company that owns the trademark for apparel, headwear and footwear.

Stanton Woodrush Ltd, which registered the Bafana Bafana trademark 18 years ago, said in a statement on Tuesday that it had been approached by SAFA for the first time and the two parties had met last week.

"SAFA has officially approached Stanton Woodrush to negotiate the sale of the mark in class 25 owned by Stanton Woodrush," the statement read.

"We confirm that Stanton Woodrush has entered into negotiations with SAFA in this regard."

Class 25 relates to trademarks registered for use on apparel, headwear and footwear.

The company said it had already submitted a proposal to SAFA, as requested by the federation, for the sale of the rights.

It would not comment further until negotiations had been concluded.

SAFA and Stanton Woodrush entered into a joint venture company called Safa Licensing and Management (Slam) in July 2005 to control the trademark.

The football body owns 50.5% of Slam, and Stanton Woodrush owner Wayne Smidt holds the other 49.5%.

Smidt's company said in a statement earlier this month that SAFA had shown no interest in their previous offer to sell the naming rights.

Sports Minister Fikile Mbalula threw his weight behind the idea to change the team's nickname, a globally known trademark, rather than buying the rights.

Mbalula said the side needed a stronger name than Bafana Bafana, which means 'the boys' in Zulu.

Safa said in March a three-man panel - president Kirsten Nematendani, vice-president Danny Jordaan and SAFA executive member Alpha Mchunu - had been tasked with finding a new name.

Read more on:    bafana


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk


Bafana Bafana have been drawn with Cameroon, Gambia and Mauritania in the qualification stages for the 2017 AFCON tournament. Where will Shakes Mashaba's men finish in their pool?

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


30 of the world's greatest golfers will be heading to the Gary Player Country Club for this year's Nedbank Golf Challenge - now in its 35th year. For all the latest news, player profiles, hole-by-hole descriptions and past winners, be sure to check out Sport24's dedicated section.

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.