Bafana Bafana

SA stars seek millions for pics

2011-12-11 15:21
Steven Pienaar (File)
Timothy Molobi - City Press

Johannesburg - Top Bafana Bafana players Steven Pienaar, Siphiwe Tshabalala and Katlego Mphela have taken legal action against international conglomerate SABMiller over image rights.

According to a highly placed source close to the Bafana trio who spoke on condition of anonymity, the players are claiming more than R2 million for the usage of their images on billboards by the global brewing giant.

Mphela and Tshabalala’s business managers Glyn Binkin and Jazzman Mahlakgane refused to comment, instead referring the matter to their legal representative, David Becker.

The lawyer confirmed that steps had been taken to force the company to compensate the players, saying it was about getting these stars a fair opportunity to earn remuneration for the usage of their images.

Becker said cricket and rugby players were paid for their image rights, adding it was about time soccer players also earned their dues.

“It is only in this country where soccer players get nothing for their image rights and we are saying it is not fair. You cannot use the players’ image and associate it with the brand, and still not give them something. This is about earning a fair return for the players for usage of their images. That’s all we are asking for,” argued Becker.

He said the amount they were demanding was based on what the players would get if they did a sponsorship deal with SAB.

“The players have been exploited for far too long and the only reason they use their images is because they have value?

“There has to be a change in the mentality of how these things are done.”

Becker added that it was wrong to assume that because the beer giant could use the players’ images willy-nilly because it had a contract with SAFA.

“I sympathise with SAB because they have a contract with SAFA but SAFA did not acquire the rights from the players. This makes it illegal to use their images without their permission nor compensation.

“This has been going on for the past three years without any arrangements with the players. Do you think that’s fair?”

“That has to change and the only way is for us to take legal action. We are left with no option but to take this route because they (SAB) have not responded to our demands since we sent them a letter three months ago.”

The SAB acknowledged receipt of a written claim from the three players but not the summons.

SAB head of media and communications Robyn Chalmers said: “The South African Breweries can confirm that it has received a written claim from three players that represent and play in the national football team. We have not received a summons in this matter, and should a summons starting legal action be received, it will be dealt with accordingly.

“SAB has engaged with SAFA on the matter as we have a valid sponsorship agreement in place, which deals with rights granted to SAB by SAFA. And we have acted in accordance with that agreement. Due to the confidential nature of the agreement we are not able to disclose the contents of the agreement.”


Khune open to PSL switch

2015-03-27 14:12


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk


Bafana Bafana have crashed out of the 2015 Africa Cup of Nations after losing to Ghana in their Group C clash in Equatorial Guinea. What should happen now?

Love 2 Meet

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

There are new stories on the homepage. Click here to see them.