Bafana sign new sponsor

2011-06-07 14:08

Johannesburg - PUMA announced on Tuesday it has entered into a new partnership with the South African Football Association. The global sportlifestyle brand has become the official technical supplier to the SAFA, effective immediately and lasting beyond the next two FIFA World Cups.

PUMA will provide the official playing kits for all associated South African teams, including the National 'A', Youth and Women's teams.

PUMA is also SAFA's official partner in relation to replica kits, fanwear and other merchandise. The South African National 'A' team will first wear the new PUMA kit during their next fixture scheduled for August 10 (opponents to be confirmed).

The new PUMA South Africa kit was also launched in Johannesburg, by South African captain Stephen Pienaar along with Siphiwe Tshabalala, Renielwe Letsholonyane, Kagisho Dikgacoi, Darren Keet and Katlego Mphela.

Featuring the very latest innovations of PUMA technology, the kit incorporates performance enhancing fabric through moisture wicking properties, mesh inserts on the side for improved ventilation and embossed fabric to enhance the optical appearance. The shirt will also feature both the Protea and SAFA badges. In line with PUMA's CSR commitment to Africa, all proceeds from replica home shirts sales will be donated to SOS and the Children's Fund.

Christian Voigt, Senior Head of Global Sports Marketing at PUMA, said, "We are delighted to enter into this new partnership with the South African Football Association. PUMA has a longstanding commitment to Africa and African football, and this new relationship further underlines our continuing investment in the continent. In partnering with the South African Football Association, we are proud to have added another great asset to our sports marketing portfolio, and we look forward to a long and successful relationship."

Kirsten Nematandani, President of the South African Football Association, said, "To announce this new commercial relationship with PUMA is a great privilege for us, and we are very happy to have secured this deal.

"PUMA's presence in African football really speaks for itself, and they were the most desirable company for us to align ourselves with. Their technical innovation and excellence is of course important, but more so is the heritage and support they have demonstrated for this continent over a number of years.

"They are the perfect partner as we strive to grow the profile of football in South Africa in the years to come."

South Africa will become the 12th current African international team to be currently outfitted by PUMA, the German company is also supplying the Orange African Cup of Nations champions Egypt, Ghana, Ivory Coast, Cameroon, Algeria, Senegal, Morocco, Togo, Burkina Faso, Malawi and Namibia.

As part of the brand's commitment to Africa, PUMA continues to support a number of grass roots and charitable initiatives across the continent. In 2010, the sportlifestyle brand launched the Africa Unity kit - the official FIFA sanctioned third kit of all PUMA sponsored African national football teams, with proceeds from global sales supporting biodiversity causes in Africa. Later the same year, 10 000 durable footballs were delivered to various football projects across a number of West African countries. PUMA was also the official sponsor and fanwear supplier of the 2010 Orange African Cup of Nations in Angola. In 2009, PUMA incorporated the use of sustainable cotton sources from Africa into its product ranges, supporting the Aid by Trade Foundation's 'Cotton Made in Africa' initiative, developed to improve the living conditions of African cotton farmers and promote environmentally responsible farming practices.


  • Johannes - 2011-06-07 14:16

    bapuma bapuma!

      Limpopoist - 2011-06-07 14:29

      Puma in ZULU word meaning get out( puma wena)...Me think maybe we gonna push them our of our way to african nations cup glory in 2012

      REVO - 2011-06-07 15:46

      My goodness, all these sponsorship deals, funding and training facilities and yet they still cannot be the continents number 1. Imagine if the other countries had the same privileges as Bafana Bafna they would certainly be unbeatable. Seriously you guys need to pull up your socks because you seriously suck!!

  • Gorilla - 2011-06-07 14:51

    "...Nematandani would not elaborate why it took such a long time for the deal to be signed..." I would imagine (a) because people were still signing up to have their palms greased, and (b) There was an issue with the Bafana Bafana name being owned by another party and everyone was confused.

  • matubeng - 2011-06-07 14:51

    Everything takes long to announce, though we knew about it long ago. It doesn't need press conference. Next year they will call another press conference for changing the Bafana Bafana name, while it should have been done at the same time with new sponsor to avoid printing costs.

  • nangamso1 - 2011-06-07 15:00

    I heard that there was two bidders for that Puma and Nike and I would prefer Nike than Puma but its done and sealed(deal)

      Canyo - 2011-06-07 15:06

      lets give puma a chance

  • mileslogan - 2011-06-07 15:21

    Why didnt you go with Nike...a PUMA shirt will never fit Benni...LOL

      lungile Adams - 2011-06-07 16:27


  • Leviathan - 2011-06-07 15:25

    it seems puma wil soon b the sponsor for africa. Previously only SA, nigeria wer adidas. But u really cares as long as they keep playin well thats al that matters

  • Larry - 2011-06-07 16:00

    I will NEVA again buy a Bafana Bafana shirt. They went out of their way 2 get each & every South African to buy those expensive Adidas shirts for the 2010 SWC, soccer friday what what... Now they expect us 2 put those shirts away and go buy Puma jerseys', gud grief I am done with you bloddy SAFA. Always concerned about your fat pockets rite??

  • - 2011-06-07 17:09

    im disappointed and disgusted by Nemathathai decisions,it was bafana name now the jersey.we deserve better.why not Nike.

  • - 2011-06-07 17:14

    Nematendani u sucks and u r a moron who seek unnecessary revolutionary ideas to make us a laughing-stock to the world.i will never buy this outfit never!!!!,siss sehlola ke wena

  • wooshie72 - 2011-06-07 19:54

    I remember hearing a few months back that they were signing a deal with Puma. Being reminded this afternoon I was excited to have a look at the kit, but I am very disappointed. Very plain... looks more like a training kit. For those that have not seen it, check it out... then compare it to the Ghana away kit and Cameroon home kits... pure class... eish.

  • commissioner - 2011-06-08 08:55

    askies! im not going to buy it, empe, i will wear my adidas jersy finish n klaar!

  • matsimbi - 2011-06-08 09:27

    this puma brand will be dominating the 2012 sucks...we needed something unique!

  • philemon.hlongwane - 2011-06-08 10:56

    From adidas to puma....WHAT A DOWNGRADE. When is Bafana going to have a consistent and recognizable identity like argentina's blue stripes or croatia's red and white chequered pattern? its sickning to see every sponsor choping and changing the image to what suits them.

  • Leviathan - 2011-06-08 11:37

    what i dont like about SA and african teams being sponsored by puma, is that the rest of the world sees an animal puma - thinking that african teams like the wild animal type continent. Which i dont like!

  • joe joe - 2011-06-08 11:39

    They draw with Egypt and are made to be national heroes... Captain Tshabalala please remove the dry wors hair off your head maybe you will run faster

      masiarodney - 2011-06-08 13:05

      Joe joe wat simphiwe lyk is nt wat u like u beta live hm alone nd focus on ur own lyf sie

  • masiarodney - 2011-06-08 12:57

    If is wat dey say is de best design i disagree ,it sucks

  • sibs.zihle - 2011-06-08 13:48

    I don't mind Puma, it's a good brand, but that design just does not look good.The Adidas kit was 10 X better! Very disappointed!!!

  • dlionking - 2011-06-08 17:54


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