News24

Bafana name will change

2011-04-11 19:42

Johannesburg - The SA Football Association (Safa) will change the name of the national soccer team, according to the company that owns the rights to the use of the Bafana Bafana name on apparel, headwear and footwear.

"Stanton Woodrush was advised last week Thursday by Safa's attorney’s that Safa has no intention of purchasing the trademark, and that they will be going ahead with the name change of the South African national men’s football team," the company said in a statement on Monday.

According to the statement the national football federation did not require Stanton Woodrush's permission to use the name, and the idea to change the name Bafana Bafana had been driven by Safa. No negotiations had taken place regarding the sale of the trademark.

"Stanton Woodrush has always indicated to Safa that it is a willing seller of the name, and that it would not be unreasonable as regards the price.

"Safa, however, has never engaged with Stanton Woodrush to discuss the purchase, and has certainly never presented an offer to Stanton Woodrush."

After hearing last month that the company was willing to sell the trading rights to the team's commercial nickname, Safa president Kirsten Nematendani expressed interested in buying the already globally known trademark, rather than building a brand from scratch.

Sports Minister Fikile Mbalula supported the option of finding a new name that would supposedly strike fear into their opponents, as opposed to the tamer current moniker, which means "the boys" in Zulu.

Nematendani, vice president Danny Jordaan and Safa executive member Alpha Mchunu had been tasked with finding a new name.

The press release also revealed that Stanton Woodrush owner Wayne Smidt had called a meeting with former chief executive Leslie Sedibe in October 2010 about selling the naming rights, speculated to cost around R33 million, but had received no official offer or further correspondence from Safa.

Stanton Woodrush registered the trademark 18 years ago in class 25, the company stated, and the trademark was registered well before Safa officially associated the national team with the Bafana brand.

It also stated that the registration of the brand was not opportunistic or taken to frustrate Safa's rights in the brand, and that Safa had initially resisted officially calling the team Bafana Bafana.

In July 2005 Safa and Stanton Woodrush entered into a joint venture company called Safa Licensing and Management (Pty) Ltd (Slam). Both Safa and Stanton Woodrush licensed their marks to Slam at no cost in order to jointly license the brand, in all trademark classes.

"Safa is a majority shareholder of Slam (50.5 percent) and therefore they shared in the royalties earned for the Confederations Cup and the Fifa 2010 World Cup," the statement read.

Smidt holds the other 49.5 percent stake in Slam.

Stanton Woodrush managed Slam and the Bafana Bafana official licensing programme in its entirety for the past six years, according to the company, and Safa had effectively been a silent partner. It added that Safa had not contributed to the success of the Bafana Bafana official licensing programme during the build-up to the World Cup and the tournament itself.

SAPA

Comments
  • Yoni - 2011-04-11 19:58

    Banana Banana is a good alternative, as they always seem to slip on a banana skin, wha-ha-ha!!!

      Mushin - 2011-04-11 20:11

      you unpatriotic idiot!!!

      gizzy - 2011-04-11 20:49

      Good one Yoni! ha!ha!

      sonnyg - 2011-04-12 07:43

      Sorry the cricket team has already taken that name.

      Lunga - 2011-04-12 07:55

      Typical of South Africans to turn every bloody thing into a race issue. F**K!

      Leon - 2011-04-12 20:03

      Lunga, you must be the only (feel sorry for myself) one that reads race into Yoni's comment. Jeez, talk about chip on shoulder! F**ck man, get over it!!

  • Perfume - 2011-04-11 20:05

    And the name is................................

      Suckerz - 2011-04-13 12:43

      I vote for "Impondo Zenkomo"... that would strike fear...

      Suckerz - 2011-04-13 12:43

      I vote for "Impondo Zenkomo"... that would strike fear...

  • umlaut - 2011-04-11 20:08

    A name fitting a team from SA could be Banana Banana.

      Darkie - 2011-04-12 09:05

      Call your mothers stinky A@#$ Banana

  • Greg - 2011-04-11 20:09

    Is a nickname that important? why not just play as South Africa? what nicknames do more successful teams like Brazil, Germany or Spain have? what a waste of time?

      Derek Gerber - 2011-04-11 20:17

      I agree, a feeble and opportunistic attempt to cash in on a name that is used by supporters, I have always thought it crazy that names of national sports teams are registered as trade marks, who else is going to use it anyway? If record companies can succesfully be sued for the original rights used for songs that historically originated from South Africa, then the same should hold true for the national sports teams.

      asief17 - 2011-04-11 22:08

      brazil are known as the selecao. germany as die mannschaft and spain as la furia roja. so no, SA are not trying to be different.

      NJABZeN - 2011-04-13 08:54

      Brazil-"Verde-Amarela" Germany-"Die Mannschaft" Spain-"La Furia Roja"

  • Chibuli - 2011-04-11 20:15

    How come they can get away without using the official South African sports team name of "Proteas" when there's such a fuss over the use of the Springbok, and it's emblem, in rugby?

      gizzy - 2011-04-11 20:50

      Huh?

  • edvermaak - 2011-04-11 20:55

    At last - it was a rather silly juvenile name to begin with. Perhaps something stronger and more mature will get the team to perform.

  • Emen - 2011-04-11 21:02

    Interesting... at first I thought "blerrie trademark pirates", but then I read this, from the Stanton Woodrush press release: "The name Bafana Bafana is not owned by Stanton Woodrush. Stanton Woodrush only owns the right to use the mark on apparel, headwear and footwear (class 25 of the trademark registry). All other marks in the name are owned by SAFA. SAFA does not require, and has never required, Stanton Woodrush's permission to use the name, and the idea to change the name Bafana Bafana has been driven by SAFA." So it seems that Safa are just not willing to share the PROFITS of apparel sales..... sniffing a rat here.....

      Sturridge - 2011-04-11 22:33

      But tell me who else would be willing to share the profits of a trademark they actually own?

      Ntsikei - 2011-04-13 15:31

      .....and further Stanton does nothing to promote the Name, only SAFA does the spade work, why must he benefit when he does K#K, if this was any former black businessman, DA would be up-in-arms but he votes for them so the Media Keeps mum and divisive as always.................

  • OLIBO - 2011-04-11 23:08

    It is at times like these that I wish Mugabe was the SA President. Who is this Stanton Woodrush? Must the country be held at ransom by one greedy individual. I hope this is a lesson to the ANC government that what you regard as "the best constitution in the world" is coming back to haunt the nation. Individual rights against national interest. It is the same thing where the government has to pay for land that was stolen from the Africans. Imagine someone steal your car, put new tires and when you want it back, you must pay him for your own car.

      Neyven - 2011-04-12 06:34

      Read the article again. Woodrush registered the name well before SAFA started using it, so by all means is the owner. As to the land stolen from the blacks; is this the same land that the blacks stole from the Khoi and San people?

  • francoiscoetzer34 - 2011-04-11 23:32

    We can rename them BIFFana BIFFana since they score as many goals as Graeme Smith scores runs, between 0 and 2.

      dooadrian - 2011-04-12 02:23

      Nice one Francois :-)

  • Gontse - 2011-04-12 10:07

    Your ignorant self centered ass holes this is not a racial issue.Get your heads out your asses and start extending your thinking parameters beyond the tips of your penises and tits and at the very least waste your time trying to come up with a name. At the end that very same team you criticize represents your asses.

  • Tombstone - 2011-04-12 18:59

    Bugger the name change , what about a change of form and play decent football ..

  • NJABZeN - 2011-04-13 09:00

    the nickname should be "Africa's Foot", it make's sense if you think about it. South Africa is at the foot of africa geographically speaking, and "foot" can be associated with "football"

  • NJABZeN - 2011-04-13 09:01

    the nickname should be "Africa's Foot" or "Africa's feet", it make's sense if you think about it. South Africa is at the foot of africa geographically speaking, and "foot" can be associated with "football"

  • NJABZeN - 2011-04-13 09:01

    the nickname should be "Africa's Foot" or "Africa's feet", it make's sense if you think about it. South Africa is at the foot of africa geographically speaking, and "foot" can be associated with "football"

  • NJABZeN - 2011-04-13 09:09

    the nickname should be "Africa's Foot" or "Africa's feet", it make's sense if you think about it. South Africa is at the foot of africa geographically speaking, and "foot" can be associated with "football"

  • NJABZeN - 2011-04-13 09:09

    the nickname should be "Africa's Foot" or "Africa's feet", it make's sense if you think about it. South Africa is at the foot of africa geographically speaking, and "foot" can be associated with "football"

  • Mmoledi - 2011-04-13 13:32

    Let the name change no one must be rich using national assets as National team is a national asset and had not to benefit individuals but the nation so that is good what SAFA is doing and must make it fast so that when we go to African Nations Cup and host the next, then the name is used even now in friendlies so that the nation can be used to it and be known quickly as a brand.Also money received from that brand be used to develop soccer in the country.

  • Neles - 2011-04-13 13:35

    Africa's [insert fitting body part here]. I can think of another body part besides foot

  • Neles - 2011-04-13 13:35

    Africa's [insert fitting body part here]. I can think of another body part besides foot

  • Mmoledi - 2011-04-13 13:40

    Now there are lot of names SAFA can use for the team, I suggest this names:- 1.The lions of Azania 2. The hawks 3.Die Rooivaalk 4.Die Bossvark 5.The valtures 6.The Dinasours 7.The Cheetahs 8.Mapogo 9.Ditau tsa Afrika 10.Makanyane a Afrika 11.The Dictators 12. The Giants 13.The Rhinors of Azania

      G7 - 2011-04-13 14:23

      The Spiers (lol we must just sharpen them )

  • Sanity - 2011-04-15 12:19

    Amakipkip or Amaskopas....reminiscent of township heritage!

  • Andrew - 2011-05-08 19:19

    magenge- means friends , more appropriate don't you think

  • molawa - 2011-05-08 21:00

    Young lions

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