Bafana Bafana

Bafana name will change

2011-04-11 19:42
Bafana Bafana (File)
Johannesburg - The SA Football Association (Safa) will change the name of the national soccer team, according to the company that owns the rights to the use of the Bafana Bafana name on apparel, headwear and footwear.

"Stanton Woodrush was advised last week Thursday by Safa's attorney’s that Safa has no intention of purchasing the trademark, and that they will be going ahead with the name change of the South African national men’s football team," the company said in a statement on Monday.

According to the statement the national football federation did not require Stanton Woodrush's permission to use the name, and the idea to change the name Bafana Bafana had been driven by Safa. No negotiations had taken place regarding the sale of the trademark.

"Stanton Woodrush has always indicated to Safa that it is a willing seller of the name, and that it would not be unreasonable as regards the price.

"Safa, however, has never engaged with Stanton Woodrush to discuss the purchase, and has certainly never presented an offer to Stanton Woodrush."

After hearing last month that the company was willing to sell the trading rights to the team's commercial nickname, Safa president Kirsten Nematendani expressed interested in buying the already globally known trademark, rather than building a brand from scratch.

Sports Minister Fikile Mbalula supported the option of finding a new name that would supposedly strike fear into their opponents, as opposed to the tamer current moniker, which means "the boys" in Zulu.

Nematendani, vice president Danny Jordaan and Safa executive member Alpha Mchunu had been tasked with finding a new name.

The press release also revealed that Stanton Woodrush owner Wayne Smidt had called a meeting with former chief executive Leslie Sedibe in October 2010 about selling the naming rights, speculated to cost around R33 million, but had received no official offer or further correspondence from Safa.

Stanton Woodrush registered the trademark 18 years ago in class 25, the company stated, and the trademark was registered well before Safa officially associated the national team with the Bafana brand.

It also stated that the registration of the brand was not opportunistic or taken to frustrate Safa's rights in the brand, and that Safa had initially resisted officially calling the team Bafana Bafana.

In July 2005 Safa and Stanton Woodrush entered into a joint venture company called Safa Licensing and Management (Pty) Ltd (Slam). Both Safa and Stanton Woodrush licensed their marks to Slam at no cost in order to jointly license the brand, in all trademark classes.

"Safa is a majority shareholder of Slam (50.5 percent) and therefore they shared in the royalties earned for the Confederations Cup and the Fifa 2010 World Cup," the statement read.

Smidt holds the other 49.5 percent stake in Slam.

Stanton Woodrush managed Slam and the Bafana Bafana official licensing programme in its entirety for the past six years, according to the company, and Safa had effectively been a silent partner. It added that Safa had not contributed to the success of the Bafana Bafana official licensing programme during the build-up to the World Cup and the tournament itself.

Read more on:    bafana bafana  |  none
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
40 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

Vote

Should Gordon Igesund stay on as Bafana coach after yet another embarrassing failure in the CHAN tournament?

 
 
Featured Blog

The stock of Bulls and Sharks 2014 Super Rugby jerseys are slowly becoming available after the festive season break, writes blogger Baylion.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

Blogs Yes your opinion counts. Get it out there

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

Facebook "Like" Sport24's Facebook page

TV schedule Plan your couch time with our searchable sport TV guide

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.