Bafana Bafana

Bafana name might stay

2011-03-28 16:58
Bafan Bafana (File)

Johannesburg - The South African national football team might not need a name change after all with the company that holds the trading rights to Bafana Bafana now showing intentions of selling them.

After years of protracted talks, Wayne Smidt, owner of Stanton Woodrush (Pty) Ltd, the company that holds 100 percent of Bafana's trademark rights, on Monday came out and said that he was willing to sit down and negotiate handing over of the name rights to the SA Football Association (Safa).

The Bafana name's commercial rights have been a focal point over the last year, drawing government interest with parliamentary sports portfolio chairman Butana Khompela and Minister of Sports, Fikile Mbalula, going as far as advising Safa to find a new name for the team - amid attempts at halting the financial revenue that goes to Stanton Woodrush instead of the association coffers on sales of Bafana merchandise.

Smidt made millions in royalties from sale of Bafana Bafana clothing in 2009 and 2010 where South Africa hosted the Confederations Cup and the World Cup, respectively.

Wayne's father ran Stanton Woodrush when they registered the name in 1993 at a time when the association's then leadership apparently overlooked trademarking the name because they found it derogatory to refer to a team of men as "boys".

Safa first took Stanton Woodrush to court in 1997 in the hope of removing the company as owners of the name, losing the case and then again in 2003.

"This is the first time I'm coming out with this matter, and we are willing to negotiate," said Smidt.

"We haven't communicated with Safa about the matter, but we are willing to listen to an offer from them."

This turned out to be welcome news for Safa president Kirsten Nematendani who, along with his deputy Danny Jordaan and Safa national executive member Alpha Mchunu, have been placed in charge of finding a new commercial nickname for the side.

With the association celebrating its 20th anniversary since being re-admitted to international football back in 1991, preserving the team's history could prove to be a more viable process than having to start a brand from scratch.

"First we will need to assess the possibilities of getting the rights," said Nematendani.

"It would make sense if there was an understanding in this situation because the matter has long been a discussion."

A Sunday newspaper speculated on a price in the region of R33 million payable to Smidt if he ever were to sell to Safa.

Smidt though was not willing to name his price or give details as to how much he had generated through Bafana branded clothing.

"I don't know about the figure that was speculated in the paper, but I don't want to say anything on it just yet. We will have to wait and see."

Read more on:    kirsten nematandani
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
22 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

 

New GIF keyboard on iOS for added fun!

Soon sending an LOL! or facepalm will be so much more fun!

 
 

For chic geeks...

Puppy goes crazy over iPad game
Printable solar panels will bring exciting new opportunities!
Now there’s a special lane for texting while walking
LOL! 7 brutally honest texts from parents
Vote

Will Shakes Mashaba ensure Bafana Bafana qualify for AFCON 2015?

 
 
Men
Women
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.