News24

Bafana name for sale at R33m?

2011-03-27 15:59

Paddy Harper

The South African Football Association (Safa) may be preparing to buy the trademark “Bafana - Bafana” from a Joburg businessman for a whopping R33 million.

A senior Safa official told City Press yesterday that the figure had been discussed as an acceptable amount to pay Wayne Smidt, whose company owns 49.9% of Safa Legal and Management (Slam) – the company that owns the Bafana trademark.

Safa owns the other 50.1% of Slam, but is unhappy with the fact that such a large cut of Bafana - royalties would go to Smidt, who also wholly owns the trademark for Bafana Bafana clothing.

Details of the negotiations - between Safa and Smidt come - after Sports Minister Fikile Mbalula weighed in on the matter. He said he believed the national football team needed a more appropriate name.

“We need lions that will roar,” Mbalula said this week.

It is understood that negotiations between Smidt and Safa are ongoing and that the businessman may be asking a higher price for the lucrative brand, which brings in millions of rand in sales of jerseys and other paraphernalia.

Safa president Kirsten Nematandani said yesterday he - expected a report on the matter to be tabled at the next Safa executive meeting. He confirmed that there had been negotiations with Smidt, but declined to name a figure.

Asked if R33 million was realistic, he said: “We would be happy to receive such an offer, but haven’t seen it. There have been talks for some time, but I am not going to disclose what the figures are.”

The Safa leadership is - understood to be broadly supportive of retaining the Bafana name, but -negotiations with Smidt will - influence the final outcome. Smidt did not respond to calls for - comment. - Additional reporting by Lucas Ledwaba.

City Press

Comments
  • Bertha - 2011-03-27 16:19

    101% ownership ?

      mycousin - 2011-03-28 02:51

      cant you add up plonker

      Hetty - 2011-03-28 08:13

      49.9 +50.1 = 100

  • tdk25 - 2011-03-27 16:26

    This is a joke....

  • A THEIST - 2011-03-27 16:49

    Clever White man !

  • Dal2000 - 2011-03-27 19:01

    Baaahahahahahaha.

  • Kaapie - 2011-03-27 19:45

    Why not the Bokkies, hell of a lot better than paying R33m..

  • Jacaranda - 2011-03-27 20:14

    Sell the Proteas

  • mupet-killer - 2011-03-27 20:28

    re-name them THE ALL BLACKS. safa you are so pathetic to let it come to this-run by a bunch of idiots who never heard of such a thing as naming rights, 33mil down the drain for nothing.

  • mupet-killer - 2011-03-27 20:28

    re-name them THE ALL BLACKS. safa you are so pathetic to let it come to this-run by a bunch of idiots who never heard of such a thing as naming rights, 33mil down the drain for nothing.

  • Allin - 2011-03-27 20:48

    R33 is too much...

      BigMoose - 2011-03-28 09:40

      You mean R 0.33 is too much.

  • Mamaile - 2011-03-27 20:54

    f######k 33 m for wat????/ change F###############k the name.

  • Henk - 2011-03-27 21:48

    change the name..... I think Impi. A little more serious than "the boys"....

  • mycousin - 2011-03-28 02:52

    BAFANA only national team to win this weekend

      Brandon96end - 2011-03-28 08:14

      What about the national u/21 stripping team. I believe they performed admirably at Teazers on Saturday.

  • Warren - 2011-03-28 06:51

    R33M for the Bafana Bafana brand is a bargain, it would cost 100 times that to build a new one, and then there are no guarantees....

      Nanjero - 2011-03-28 11:30

      Hey mate wake up and smell the corruption it's all this country is about. Not even an idiot or a dum A$$ will agree to spent such a large sum for a name where you can use this amoutn to develop the countries football future. Unless if there's something in for you maybe gting a percentage of the amount, why not get the publics opinion and let the people vote after all it's the people who support the national teams.

  • Ntsikei - 2011-03-28 09:59

    what about............Oobhejane (Rhinos)....

  • Bantu - 2011-03-28 11:35

    Then SAFA must not receive any bonuses, for their poor administration.

  • Plot Rot - 2011-03-28 11:43

    He will be very stupid to sell for R33 miljoen. The clothing sales per year alone is much more worth than that. I would say 200 miljoen plus shares are ok to start the negotiations.

  • G7 - 2011-03-29 08:02

    Know this is a good business deal i have to say ,maybe they will stopp playing crap as the name will have more worth than the team(LOL)

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