News24

Bafana get sponsorship boost

2012-07-12 15:00

Johannesburg - Bafana Bafana's sponsors have extended their partnership for a further five years but at a greatly reduced amount.

SA Football Association (SAFA) and SA Breweries, under the Castle Lager branding, announced on Thursday in Johannesburg the renewal of their partnership until 2017, worth R150m, after their previous contract expired four months ago.

"We were always going to renew our ties with SAFA, and we are glad the sponsorship has continued for another five years," said SA Breweries head of sponsorship, Rob Fleming, at the announcement.

"We are delighted because football is the primary fashion for most consumers."

SAB has been a part of South African football for the last 55 years and has been behind Bafana since their re-admission into international sport in 1992.

However, the new deal is significantly lower than the R250m which went into SAFA's coffers over the last five-year period.

SAFA chief executive Robin Petersen elaborated by saying the latest deal did not include the sponsorship of the third division nor the incentives for international games.

"We decided on a package, and this time it doesn't include sponsorship of the Castle regional league (third division), which will be a separate deal," Peterson said.

"There are also sponsorship-based incentives that are in place as well and also we needed to make some space for two more partners to come on board."

The dizzy heights of winning the 1996 Africa Cup of Nations and qualifying for the 1998 FIFA World Cup have become a distant memory.

Bafana failed to qualify for this year's AFCON, and have had a rocky start to their 2014 Brazil World Cup aspirations.

"We have set targets as part of the deal, where there is a basic fee in the contract," Fleming said.

"And there will be additional perks should the team perform well against top teams or progress to major tournaments."

Fleming acknowledged that the television deal with the national broadcasters influenced their continued partnership with SAFA.

The football association concluded a deal with the SABC three months ago, alleviating the worry whether or not Bafana's matches would be broadcast for optimum brand exposure.

"Yes , it (television deal) was important," Fleming said.

"We had a period after it expired where it was game by game, and also we weren't too sure whether the game would be shown or not.

"Also SportFive (CAF television rights holders) are on board."

Bafana's next match is away to Brazil in September.

SAPA

Comments
  • Abram - 2012-07-12 14:34

    there we go again pierats and chips,whats wrong with our editors here in SA? what did players from this stupid teams do to help bafana? absolutely nothing instead they brought it to its knees.sir u should be saying the appointment of igusend with his vision might have aided this decision, if what ur saying is true icant wait to c beer adverts banned 4 life.

      jackie.stone.501 - 2012-07-16 10:15

      Do you even read articles or you got a list of comments already prepared for the next article. Where did the rubbish you talking about here?

  • william.letsong.5 - 2012-07-12 14:40

    I'm glad I don't drink Castle Lager. At least I don't support a stupid bunch of losers. They could have sponsored the ladies team Bayana Bayana instead.

      dhirshan.gobind - 2012-07-12 15:13

      rathe sponsor our hockey teams who have no sponsors but always show fighting spirit!

      william.letsong.5 - 2012-07-12 15:56

      Yes or the hockey teams dhirshan, of how about the lovely netball ladies? They play well and they are sexy too, but noooooooooooooooo those are white sports so let us rather sponsor a bunch of losers who make us all looks like clowns. Maybe its Castle's mission to make South Africa look bad through soccer.

  • Tearsmaxangu - 2012-07-12 16:22

    We cannot throw away the baby with the bath of water, we all know what to expect if we can do that.poor performance or not our team need a sponsor.We can not just terminate Bafana Bafana, we need then and they will rise from dead.

  • jeremiah.nkosi - 2012-07-13 09:20

    Yes it's a good thing atleast to keep a bird on hand than nothing but if we had a man of Dr Irvin Khoza's calibre on a driving seat sponsorships could have been far better than this senseless deal SAB is giving to our national team, actually it's a disgrace!

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