2010 SWC a success - survey

2010-09-23 13:01

Cape Town - Success, pride and unity - three words which are being used by the people of South Africa to describe the effects that staging the 2010 FIFA Soccer World Cup has had on their country.

These feelings are supported by the positive experiences of international fans who visited South Africa during the event, as highlighted in post-event research commissioned by FIFA.

Back in December 2008, FIFA commissioned a six-wave study of South African residents with the aim of tracking public opinion towards the tournament from the initial build-up through to the final whistle and then beyond.

The picture that emerged following the final wave of the survey is of a country that took increasing pride in a tournament which was considered not only a huge success in its own right, but also an important event in terms of promoting national unity.

When asked in 2008 whether they thought the FIFA World Cup Would be able to bring the South African people even closer together, 75% of those asked said they believed this was a possibility.

The post-event findings suggest that the event strengthened this sentiment, with 91% of South Africans claiming their country is now more unified.

The post-tournament results also showed an upswing in national confidence, with nine out of ten feeling that their country had a stronger sense of self-belief post-tournament and 87% feeling more confident than ever before in their nation’s capabilities.

Positive reflections were not reserved only for residents of the host country, as a separate survey of international visitors indicated. Almost three-quarters of those polled said that they were visiting South Africa for the first time, with fans choosing to stay in the host nation for an average of 12 days and combining their stays with other tourist activities.

No less than 83% of the international fans questioned expressed an intention to return to the country, while 94% said they would happily recommend a visit to South Africa to their friends and family.

These comments in particular will go down well with the country’s residents, 93% of whom had already stated before the tournament that they expected South Africa’s tourism sector in particular to benefit from hosting the event.

“These findings highlight what we felt all along, that hosting the event in South Africa would prove to be a huge success. I am pleased to see that our confidence is clearly reflected in public opinion, as expressed in these surveys,” said FIFA Secretary General Jérôme Valcke.

Another aspect rated highly by the international fans was the extent of South Africa’s preparations for the tournament. The country’s stadiums, all of which were either newly built or renovated for the FIFA World Cup, were seen in a positive light by 99% of visitors - a clear show of gratitude for the efforts made by the thousands of workers involved in the event’s construction phase.

With 98% of those questioned commenting positively on the atmosphere in South Africa, it is clear that visitors returned home with fond memories of their time in the country.

This is reflected by the fact that 84% of international guests rated the host nation in an even more positive light post-event than they did before.

The proportion of South Africans who felt that crime would be an issue for visitors to the tournament plummeted from 66% pre-tournament to 27% post.

One overriding emotion that shines through the collected findings is that of pride, and maybe a little bit of defiance - 91% of South Africans said they were proud that their country was able to prove all the doubters wrong.


  • Juan - 2010-09-23 13:38

    Depends how you define "success". SA is still full of murder, corruption, rape and violent crime and the world cup did not change this. We just blew R40mil on this "success". amandla.

  • SA_Patriot - 2010-09-23 13:45

    Viva SA Viiiiiiiiiiiiiiiiva

  • Gaz - 2010-09-23 13:45

    I haven't felt so proud since the RWC 95!!!!! Sadly the Unions then took EVERYTHING we as a country worked so hard to achieve and trashed it! It was all over the news interenationaly. :( I'm sorry,this was a great read and very positive - but the ANC Govt is killing this beautifull country we live in.!!! What a brilliant ambassador Malema is, and he's the future ANC....very scary indeed.

  • ProudlySouthAfrican - 2010-09-23 13:46

    Not surprising at all. I had the opportunity to attend 4 games and I think I speak on behalf of most, I was absolutely impressed and proud that South africa managed to pull this event off with little or no issues at all. Couldnt have been done better in Europe or anywhere else for that matter. Just hope we can keep this positive momentum going - thats the final challenge

  • Ponkie - 2010-09-23 13:51

    And we should also believe in the Tooth Fairy?...

  • @Juan - 2010-09-23 14:06

    Ek dink hulle het 40 mil net op een party geblaas,het jy dalk biljoen bedoel?

  • JJUHK - 2010-09-23 14:12

    Juan and Gaz have summarized my sentiments. International T.V. has been showing ToiToi'ng teachers, baby's dying in hospital and Houtbay burning, that will NOT attract investment

  • proudly SA - 2010-09-23 14:20

    @ Juan, this has nothing to do with our crime rate mate, it is about hosting the biggest sporting event in the world successfully, that we can be proud of, unfortunately its people like you who complain to much and dont try and see the brighter side.

  • Futhi@Juan - 2010-09-23 14:27

    You really had to find something negative. The moral of the story is that the WC was a success. The 40mil that you talking, do you have audited proof that it was blown. Your mind is clouded with negativity. Shoo get a life broer.

  • Realist - 2010-09-23 14:29

    The measurement should be quantified on what has happened since the WC ended. When overseas visitors were here, the huge security systems were in place. Overseas visitors then left, and what has happened to all of that extra security? The shocking images of strike actions reverberated around the world after the WC was completed.

  • Dees - 2010-09-23 14:31

    Ju one pessimist bloke. It was a hugh success....

  • Dees - 2010-09-23 14:36

    Jew-one, what has your comment got to do with the price of eggs?

  • James - 2010-09-23 14:44

    Realist? You are NOT a realist! You are a Pessimist!!! I bet you were one of the many that said that SA couldn't pull off The SWC! What have visuals of strikes got to do with it? Most countries have Strikes ... Wait 'til you get caught up in a French Strike .. then you will know all about it! Lead SA!!!

  • GinaS - 2010-09-23 15:14

    I think most of us were pessimists not about the tournament but the crime, which infact was minimal if none. June to July was the proudest moments I have ever feld in this country in the las 24 years. Lets continue with our love, understanding and tolerance. Leave the Malemas to The Zumas they will sort each other out. This country has so much promise, I have just returned from a visit to London, Munich and Amsterdam. No better place then home. We have a wonderful country with wonderful people, enjoy each others problems.

  • Baas'Boerseun - 2010-09-23 15:57

    Success of any venture can only be determined after all the bills have been paid and the real profits are calculated. Just having fun at an event surely does not constitute success. As for crime, well it was just hidden from view and the media was blocked, but report shows that nothing has really changed. It was for sure not as if FIFA or ANC was going to say this event was not a success?

  • Toby - 2010-09-24 04:15

    I"m not sure how to respond to this but here goes anyway, The success was due to an incredible amount of foreign input on all levels and we are kidding ourselves if we think it was due to our competence alone that it was so successful. How are we measuring success? That no foreigners got murdered? Let's be honest at the end of the day we provided land and cheap labour and some not all funds came from us.

  • ex pat - - 2010-09-30 09:24

    i originally lived in south africa for 10 years. i move to australia in 1998 and have regularly visited south africa since moving. I am always happy to go back and I will admit to being a doubter that South africa could pull the tournament off. i had landed 1 week before the tournament began and left 1 week after the tournament finished. south africa did more than to pull of this tournament and all the critics were proved wrong. regardless of the crime which will affect south africa for a few more generations, this to me unified everybody and did alot to improve much needed infrastructure upgrades. its brought a sense of proudness to my face when i say im south african especially living in australia1

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