Cape Town - The Lions have unveiled their new home and away
jerseys for the 2016 Super Rugby season.
The design represents the 'pride of Johannesburg', with the
Joburg skyline emblazoned across the front.
Sponsors, Canterbury, commented on the new jersey design:
“Over seven months of research, design, development and more
have gone into this jersey. We feel we’ve achieved in developing a technically
advanced jersey that brings the pride of Johannesburg to life. This season,
whether a player or fan, you will all feel that same rush of pride and meaning
as you pull the jersey on for game day.
“Tradition is a big part of the game and we’ve kept that in
the home jersey by utilising the Lions colours of red and white. To represent
the people of Johannesburg we looked at the history of the city and found just
how far the city has come from the gold rush era. Johannesburg has grown
enormously, the city’s unique skyline is a direct representation of this and is
a result of the people of Johannesburg’s tenacity, pride and hard work. There
is not a more perfect symbol to reflect the people, the city and the team. That
is why we’ve placed the Jozi skyline on the jersey.
“The away jersey allowed us to bring in more of the
Johannesburg heritage as we needed a differential colour. We did this by
utilising a golden skyline to resemble the birth of the city during the gold
rush and a golden sunrise to reflect a new era for the Lions.
“Both the home and away jersey are based off the English and
Irish national template and boast our traditional yet innovative loop collar
design that has featured on Canterbury sports apparel since 1949. The 360° loop
bound neckline has evolved to withstand every physicality of the game,
providing resistance to challenges with enhanced elasticity and shape
retention, resulting in Canterbury’s toughest collar to date.”
The new Lions 2016 Super Rugby jersey will be in all major
retail stores from December 5.
Lions' 2016 Super Rugby jerseys