Boks lose second sponsor in as many days

2015-11-23 15:14
BMW (Gallo Images)

Cape Town - The Springboks have lost a second sponsor in a matter of days with German car company BMW joining Absa in not renewing their contract.

Diederik Reitsma, spokesperson for BMW, told Netwerk24 on Monday that they will not be renewing their sponsorship with the Boks when it expires in December this year.

BMW's five-year sponsorship included the addition of the BMW brand mark to the left leg of the players’ shorts in official matches as well as the provision of BMW vehicles to the Springboks while on Test match duty in South Africa.

This comes after the Sunday Times on Sunday reported that jersey sponsor, Absa, opted not to renew its contract with the South African Rugby Union (SARU).

It is believed that the Absa deal was worth R100m a year for just the Springboks and R600m in total for the four-year period.

Absa earlier also opted not to renew its sponsorship for the 2016 Currie Cup.

Absa, previously under the guise of Santam Bank and Bankfin, has backed the Currie Cup, one of the oldest competitions in world sport, since 1985.

Earlier this month BMW were confirmed as the new title sponsors for next January's SA Open at Glendower Golf Club.

SARU is reportedly in discussions with another bank, FNB, about sponsoring the Currie Cup as well as the Springbok Sevens team, who are also currently sponsored by Absa.

Read more on:    absa  |  springboks  |  bmw  |  rugby

What To Read Next


Read News24’s Comments Policy

Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Did Stormers and Springboks lock Pieter-Steph du Toit deserve to be named SA Rugby Player of the Year?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.