Cape Town - A sponsorship deal between the All Blacks and Coca-Cola-owned
Powerade has ended with New Zealand Rugby signing rival Pepsi's Gatorade
as its new drinks partner.
According to the Stuff website, the five year partnership makes
Gatorade the "official hydration partner" of the All Blacks and New
Zealand Rugby's other national teams - the New Zealand Maori, Sevens,
Women's Sevens, Black Ferns and New Zealand Under-20.
with PepsiCo-owned Gatorade ends an All Blacks sponsorship
with Coca-Cola-owned Powerade that spans more than 20 years and could
see All Blacks featured alongside Gatorade-sponsored global sports stars
such as Usain Bolt, Serena Williams and Michael Jordan.