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Flip the coin at the Rugby World Cup

2015-09-18 10:53

Heineken has a long association with international rugby, and has been a worldwide partner of Rugby World Cup since 1995, the year South Africa hosted and memorably won the Webb Ellis Cup.

One lucky person will win a trip to London!

To celebrate their sponsorship of Rugby World Cup 2015, and bring the public closer to the action, Heineken® has launched a range of limited edition Webb Ellis Cup bottles and cans that will paint shelves green and gold. 

Every Heineken® limited edition Webb Ellis Cup bottle and can will feature a unique code under its bottle cap or pull-tab. Consumers who enter their code via USSD to *120*222# will stand a chance to win a VIP trip to London to flip the coin at a Rugby World Cup 2015 Game.

“Life can change at the flip of a coin and Heineken® is giving one lucky person and a friend the chance to change theirs by jetting off to London for a truly unique Rugby World Cup 2015 experience,” said Tjeerd Veldhuis, Marketing Manager, Heineken® South Africa.

With the eyes of the world upon them, the winner of the nation-wide competition will stand shoulder to shoulder with two of the world’s finest rugby teams. The winner will get the opportunity to stand on the field and flip the official Rugby World Cup 2015 coin and open up the game. 

“As worldwide partner of Rugby World Cup 2015, Heineken® knows that rugby, like life, is an unpredictable game. We want our fans to embrace this unpredictability, and reward them in a way that only the world’s most premium beer brand can,” continued Veldhuis.

Heineken® unveils international legends

Heineken® will offer a unique and truly international perspective on the Tournament through the eyes of an elite panel in the lead up to, and during Rugby World Cup 2015. The line-up features the ‘who’s who’ of international rugby legends, including ex-All Black superstar Jonah Lomu former England captain Will Carling, and our very own John Smit, former South Africa Rugby World Cup winning captain.

To join the conversation, and to see what other exciting prizes you could win, follow Heineken on Twitter (@Heineken_SA) and visit the Heineken® Facebook page (

Heineken® Open Your World

HEINEKEN® Not for Sale to Persons under the Age of 18.  Enjoy Responsibly. 

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