Tri-Nations

ABSA new Bok sponsors?

2010-08-19 09:29
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SARU CEO Oregan Hoskins (File)
Zeena Isaacs - Business Day

Johannesburg - While SARU remained mum on Wednesday on who would replace Sasol as the new Springbok sponsors, it is widely believed that ABSA has sealed the deal.

According to Zeena Isaacs, writing in Thursday's Business Day, speculation has been rife on who would replace Sasol ever since its announcement last month that it would not renew its sponsorship deal due to the high price SARU was demanding.

ABSA, which sponsors SA’s premier domestic rugby competition, the Currie Cup, is believed to have gone head to head and with Vodacom and SAB and come out tops in a deal worth between R60m and R65m.

According to former Springbok Communications Manager Mark Keohane's Twitter page, under the deal, the Springboks will wear the ABSA logo when competing in South Africa, but will wear ABSA's international brand, Barclays, when competing overseas.

SARU’s strategic communications manager, Andy Colquhoun, refused to confirm the deal on Wednesday, saying: “We are still in the market. Nothing has been finalised yet and an announcement will only be made once a deal is signed.”

Sasol’s sponsorship since November 2004 totalled R150m, ranging between R20m and R27m a year, but after SARU raised the price, Sasol decided against renewing its contract.



 

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