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Johannesburg - Super Rugby’s coming-of-age experiment – the tournament was in its 21st season last year – appears to have come at a huge cost.
Growing the number of teams from 15 to 18, adding three more destinations – Argentina, Japan and Singapore – and introducing a format that still needs explaining a year later were supposed to be rugby administrators’ ways of spreading the southern hemisphere rugby gospel.
But TV ratings and stadium attendance – according to Repucom executive chairperson Kelvin Watt – went down dramatically last season, thanks in no small part to a bloated and ungainly competition played on four continents.
