Sharks secure renewed Cell C deal

The Sharks have announced a three-year sponsorship extension with title sponsors, Cell C.

The renewal ensures that the Cell C brand will continue to be linked to all The Sharks professional teams. 

Further to this the Cell C Logo will be emblazoned on the playing kit of The Sharks professional teams, the KwaZulu-Natal Amateur and Schools teams as well as The Sharks Academy.

"We are delighted to renew our association with Cell C for a further three years," Sharks CEO John Smit said.  

"Our initial partnership has seen both our brands develop through a period of change and reinvention.  Together, with a shared vision and a pioneering spirit, our partnership will continue to grow and deliver rewards for both parties.

"I would like to thank the CEO of Cell C, Jose Dos Santos, and his dynamic team for their unwavering support and investment in our brand.

"The benefits of this partnership will not only be exclusive to the team, but will be extended to our loyal stakeholders.