Cape Town - Encouraged by a 'significant return on investment', DHL has renewed its multi-million Rand contract as title sponsor of Western Province Rugby for a further three-year period commencing 2014, a year before the agreement is due for re-negotiation.
According to the WP Rugby website
, the terms of the sponsorship continue to include naming rights to the home stadium of Western Province Rugby, DHL Newlands.
Commenting on the renewed, award-winning sponsorship, Stormers coach, Allister Coetzee said, "DHL and Western Province Rugby share the same values and a great commitment to and passion for rugby. We are extremely pleased that the contract has been extended."
DHL, which also partners with Manchester United and Formula One, signed its initial three year agreement with WP Rugby and the Stormers in 2011, and has seen major success, with brand recall at an all-time high, record breaking association numbers and direct business impact in South Africa.
Thelo Wakefield, the president of the Western Province Rugby Football Union concluded: "DHL have established themselves as committed and hands-on sponsors of WP Rugby in a relatively short space of time and we look forward to growing this relationship even more moving forward."