Cape Town - Springbok fans will take to the
field on the backs of their heroes at the Rugby World Cup in September and
October - as an integral part of the team’s playing kit.
The South African Rugby Union launched its
#HomeGroundAdvantage campaign - the centrepiece of which is an innovative
scheme to allow South Africans to be part of history.
The #HomeGroundAdvantage campaign is a
clarion call to all South Africans to get behind the Springboks as they turn
their gaze to England with the aim of becoming the first nation to raise the
Web Ellis Cup for a third time.
“When the Springboks take to the field, not
only will they be carrying the hopes and dreams of a nation, but they will
physically be carrying the images of everyday South African fans with them,”
said Jurie Roux, CEO of the South African Rugby Union (SARU).
“The passion of our fans, their
determination and their overwhelming desire to see the Springboks win is an
almost tangible energy behind the team. We wanted to capture that power in a
visible way and this concept will mean that every time a Springbok takes to the
field during the Rugby World Cup ordinary South Africans ‘will have his back’.”
The initiative captures the essence of the
#HomeGroundAdvantage campaign. It evokes the sense that the South African
passion for a winning Springbok team transcends the normal boundaries of sports
participation to give the team the sense that, wherever they play in the world,
they have a nation at their backs.
The #HomeGroundAdvantage campaign was a
culmination of more than one year’s planning. It was forged in consultation
with senior Springbok players, coaches and team management as well as SARU’s
sponsors and broadcast partner, SuperSport.
SARU secured the concept through BeMyTeam,
the global licence holders of the idea and the facilitation of this into the SA
market was done through their African partners, ENSO in conjunction with SARU.
The mechanism for Springbok supporters is
Upload a selfie to be on the back of a Springbok jersey
Spaces are limited
Supporters can also buy an exact replica of
the player’s jersey - featuring their own image - through the website. The
jersey comes personalised with the date and details of the match where their
image appeared on the player’s back.
Oupa Mohoje sports the Springbok Rugby
World Cup ‘selfie’ jersey (Photo supplied)