Springboks

Bok red jersey just a joke!

2014-04-01 09:57
Springbok logo
Johannesburg - Absa has confirmed that the announcement it made earlier on Tuesday -  that it will be debuting a new red and gold Springbok jersey kit - was an April Fool's Day joke.

The campaign was designed to raise awareness for its sponsorship of the Springboks and the imminent launch of the new kit for the 2014 season.

The launch of the new-look green and gold kit is scheduled to take place on Thursday, April 24 when it will be modelled and revealed to the public at an exclusive event in Cape Town.

New Official Technical Kit Partner, Asics, will unveil the Springbok jersey for the 2014 season.

After the earlier announcement, patriotic rugby fans from across the country took to social media to demonstrate their red-hot passion for their beloved ‘green and gold’.

David Wingfield, Head of Marketing at Barclays Africa, commented: “The Springboks, and the Springbok rugby jersey, are an integral part of South African culture, and its value and meaning extends to far beyond that of just being a rugby jersey. It is a representation of the immense passion which we as South Africans have for our country and a symbol of unity which is proudly donned by all South Africans.

“It is often said that South African’s blood runs green and gold, and at Absa so does ours. We are immensely proud to be the official sponsors of the national South African rugby team and we are excited to see the commentary and heightened interest in the Springbok rugby jersey ahead of its official launch on Thursday, April 24, which this campaign has generated.

“We would like to thank both SARU and Asics for their unwavering support with this campaign. Without their buy-in and assistance from the get-go, we wouldn’t have been able to effectively implement the campaign (and make it the success which it has been.) Thank you," concluded Wingfield.

Produced by Asics, the new kit will be of the highest technical standard, setting it apart from other jerseys on the market.

Brian Kirby, General Manager of Asics South Africa, commented: “We are entering an enormously important period for South African rugby, as the team prepares to build towards the upcoming 2015 Rugby World Cup in England. As a high performance sports brand, Asics has pulled out all the stops to ensure the Springboks have the best possible products to help them perform at the top of their game.”

Read more on:    springboks  |  rugby
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
29 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

Fixtures
06 September 2014
New Zealand v Argentina, Napier 09:35
Australia v South Africa, Perth 12:05
13 September 2014
New Zealand v South Africa, Wellington 09:35
Australia v Argentina, old Coast Queensland 12:05
27 September 2014
Argentina v New Zealand, La Plata 00:10
South Africa v Australia, Cape Town 17:05
Previous Results

Date Home Team Result Away Team
Vote

After the first weekend's Rugby Championship action, which team do you see as the strongest title contender?

 
 
Men
Women
Love 2 Meet
Featured Blog

Dave ask if you would like to meet your local sports heroes and stand the chance to win prizes to the value of over R40 000.

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.