Johannesburg - The South African Rugby Union (SARU) announced on Wednesday that BMW South Africa (Pty) Ltd has joined the Springbok sponsorship family as the official vehicle sponsor of the national team.
The announcement was made at Turbine Hall in Johannesburg in the presence of Springbok players and management.
The five-year sponsorship includes the addition of the BMW brand mark to the left leg of the players’ shorts in official matches as well as the provision of BMW vehicles to the Springboks while on Test match duty in South Africa.
“We’re delighted to announce BMW as a new member of the rugby sponsorship family,” said Oregan Hoskins, president of SARU. “As vehicle sponsor of the Springboks they have taken a major place in our landscape and we’re proud of the association.
“The characteristics epitomised by the BMW brand of precision and performance are also hallmarks of the Springbok team, which makes this new sponsorship such a winning combination.”
The sponsorship marks BMW South Africa’s first involvement with a leading South African national team said Bodo Donauer, BMW South Africa managing director.
“BMW sports sponsorships have historically epitomized the natural strengths of our brand,” he said.
“In this regard, BMW has always been involved with sports such as motorsport, golf, yachting and polo, all of which require a unique combination of power, performance, innovation, efficiency and passion in order to succeed. Rugby is no different in this regard and the characteristics of Springbok rugby, in particular, are values with which the BMW brand identifies perfectly.”
The BMW brand mark will first appear on the Springboks’ playing shorts on July 23 when the Boks take on Australia in Sydney.