Cape Town - ASICS on Thursday released the first
video in a teaser series ahead of the launch of the official Springboks Rugby World
Cup jersey in June.
VIDEO: ASICS' Springboks RWC jersey teaser
Committed to performance, ASICS
designs every detail of its rugby apparel and footwear to benefit the wearer.
The series of videos focuses on the performance advantages that can be gained
through rugby apparel and footwear innovations.
Each video highlights a key element
of the Springboks apparel for the upcoming tournament, developed by ASICS with
direct insights from the world’s best players, the Springboks rugby team.
The first video, launched April 30, 2015, focuses on the jersey and demonstrates intensive product testing
being undertaken to help players perform at their peak. Using high-tech
materials, an innovative weaving design, and shapes that offer the most contact
with the ball on the shirt, ASICS has created a product which enhances the
player’s grip, both on each other and the ball.
As the true sport performance brand,
ASICS invited the Springboks rugby team to its renowned ASICS Institute of
Sport Science (ISS), Kobe, Japan, to take part in rugby-specific performance
testing of their bodies, apparel and footwear to ensure they have the edge at
the upcoming Rugby World Cup 2015. The ISS is at the forefront of research into
sports product, helping athletes achieve their goals.
Featuring Jean de Villiers, Tendai
‘Beast’ Mtawarira, Eben Etzebeth, Duane Vermeulen, Bismarck du Plessis, Willie
Le Roux, Patrick Lambie and Cornal Hendricks the videos are energetic, powerful
and scientific, clearly displaying the insights, innovation and rugby
philosophy of ASICS.
The five videos will be released
each week in the build up to the official launch on June 4, 2015.
Each video demonstrates ASICS technical advancement in assisting with player
recovery, stamina, movement and performance.
Springboks coach Heyneke Meyer said, “Working closely with ASICS provides an extra level of
insight which at the highest level of sport in today’s game is invaluable. As a
partnership, we have sought to understand all the areas we can improve and
ensure we are prepared for every game.”
Max Keen, Marketing Manager, ASICS
Europe B.V. “‘We are
passionate about preparation and performance, as success is not an accident. By collecting data and insights from
the world’s best players, we create products which actively enhance a wearer’s
performance. Together with the South African Rugby Union, we have developed
apparel and footwear that will help the Springboks achieve the ultimate goal of
lifting the Webb Ellis trophy for a historic third time.”
The official Springboks Rugby World
Cup jersey launch will be on June 4, 2015. It will also be
available online at www.asics.co.uk