Six Nations

England red-faced over advert

2011-03-22 16:53
Martin Johnson (File)
London - English rugby officials have been left red-faced following the leak of a pre-recorded Nike advert which hails England for winning the Six Nations Grand Slam.

VIDEO: Watch the leaked England "Grand Slam" advert

England's hopes of winning the Grand Slam were dashed on Saturday when Martin Johnson's side were routed 24-8 by Ireland in a one-sided defeat at Lansdowne Road.

However a Nike advert saluting England as "Grand Slam Champions 2011" was leaked onto the Internet on Tuesday despite the team's defeat.

The video shows England stars Toby Flood, Chris Ashton and Ben Foden in a series of staged action clips before signing off with the team's red rose emblem.

The RFU later issued a statement expressing dismay at the leak, insisting that the footage for the advert was shot in advance for commercial reasons and denying Ireland were taken lightly.

"The RFU works with all its commercial partners on their sponsorship activation," the statement read.

"Forward planning is a crucial part of all commercial partnerships and all contingencies, winning or losing, have to be considered.

"It is disappointing that details of Nike's internal planning has got into the public domain.

"In no way did the RFU or the England team underestimate the challenge that the Ireland team would pose.

"We were well beaten by a team who played better and we have the utmost respect for (Ireland coach) Declan Kidney and the Irish players."

 

Read more on:    six nations
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
18 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

 

This is what South Africans Googled in 2014!

Find out who and what South Africans were most curious about in 2014!

 
 

I love summer.24

This hilarious song is your new holiday anthem
The world's least visited destination is breathtaking!
LOL treadmill fail!
Google’s top searches of 2014
Fixtures
06 February 2015
Wales v England, Cardiff 22:05
07 February 2015
Italy v Ireland, Rome 16:30
France v Scotland, Paris 19:00
Logs
Team P W PTS
Previous Results

Date Home Team Result Away Team
Vote

Who will win the 2014 Six Nations title?

 
 
/Sport
Men
Women
Love 2 Meet
Featured

Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs
 

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

 
There are new stories on the homepage. Click here to see them.