England red-faced over advert

2011-03-22 16:53

London - English rugby officials have been left red-faced following the leak of a pre-recorded Nike advert which hails England for winning the Six Nations Grand Slam.

VIDEO: Watch the leaked England "Grand Slam" advert

England's hopes of winning the Grand Slam were dashed on Saturday when Martin Johnson's side were routed 24-8 by Ireland in a one-sided defeat at Lansdowne Road.

However a Nike advert saluting England as "Grand Slam Champions 2011" was leaked onto the Internet on Tuesday despite the team's defeat.

The video shows England stars Toby Flood, Chris Ashton and Ben Foden in a series of staged action clips before signing off with the team's red rose emblem.

The RFU later issued a statement expressing dismay at the leak, insisting that the footage for the advert was shot in advance for commercial reasons and denying Ireland were taken lightly.

"The RFU works with all its commercial partners on their sponsorship activation," the statement read.

"Forward planning is a crucial part of all commercial partnerships and all contingencies, winning or losing, have to be considered.

"It is disappointing that details of Nike's internal planning has got into the public domain.

"In no way did the RFU or the England team underestimate the challenge that the Ireland team would pose.

"We were well beaten by a team who played better and we have the utmost respect for (Ireland coach) Declan Kidney and the Irish players."



  • gooinat - 2011-03-22 17:01

    Typical Poms!!!

      Gorilla - 2011-03-22 17:34

      Typical in what way?? That they were thinking ahead?

      Grant - 2011-03-22 19:33

      Typical in that they are as arrogant as NZ rugby side, or the old great Aus cricket side, whilst ACTUALLY being as good as Namibia!

  • TheGreenMan - 2011-03-22 17:09

    You guys are slow. I blogged about this yesterday already.

  • Gungets Tuft - 2011-03-22 17:09

    Gotta love it when the Mud Monkeys get it wrong. Just like the Sydney morning papers when South Africa chased down their 400+ cricket score. Papers already on the street said "Australia break the record - and South African hearts". The Advert is a keeper - rub their noses in it for YEARS

      Ryan - 2011-03-22 17:13

      Theres a difference between the Aussie paper and the England AD. Your silly if you think all teams / countries dont do this before hand. They want the ad to hit the airwaves as soon as the event happens. There are hundreds of hours of dumped ads because they didnt end up happening. The aussie paper beat writers are morons tho.

  • Striker - 2011-03-22 17:12

    Haha suppose they got one for winnining the world cup to.

  • simon - 2011-03-22 17:33

    I laughed watching the pre game warm-up on BBC on saturday. They were talking about how England could win the grand slam, how the last time they did that they beat Ireland in the last match and then "went on to win the world cup". Talk about shooting yourself in the foot!

  • MaLemmer - 2011-03-22 17:52

    News 24 is once again News 48!...

  • Alan Edwards - 2011-03-22 19:15

    This is common. There is a T-shirt shop at JNB airport selling "Holland - World Cup Champions 2010" Still trying to sell it for R200+ too!! They naturally wanted to flight the ads straight after the game for max impact, what else could they do.

      Grant - 2011-03-22 19:40

      Some things, in order to SELL, you have to prepare in advance and take the risks. If you dont make the "winner shirts" at least 6 weeks in advance, you wont sell ANY. Whats the harm in waiting till the deed is done before doing the Nike ad? Besides, if it comes up right after the game, people KNOW its pre-recorded, and therefore arrogant...

  • Harvey - 2011-03-22 23:59

    The Nike curse strikes again.

  • guilliano - 2011-03-23 06:26

    u go pommies win the advertisement battles but leave the rugby to the big boys

  • ASDEB - 2011-03-23 08:12

    JUST don’t do it! X

  • gerhardvorster - 2011-03-23 14:57

    There is a big difference between printing shirts and writing an article to shooting a video with the players (Still to play that final) being in the shoot. How do you tell a rugby player..."listen mate, we gonna shoot this video about you having won the Slam, but remember now, you still have to play the game and then win the slam".... ha ha ha... Typical English arrogance...

      Bob - 2011-03-23 16:01

      Sweet comments coming from the most arrogant race in the World.

      gerhardvorster - 2011-03-24 15:55

      What are you saying Bob? This has nothing to do about race, The English is not a race on their own are they?

  • Bootman - 2011-03-23 17:48

    I wonder if Kenya made an ad about how they won the cricket world cup.....You know.....just in case.

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