London - Struggling English Premiership club Sale on Monday sacked their social media executive after she launched a foul-mouthed tirade against supporters on her Facebook page.
Holleh Nowrouz, 26, was dismissed by Sharks chief executive Steve Diamond after an internal disciplinary review.
In comments posted in October, Nowrouz had written: "Oh, the joys of managing a sport club's social media when we've lost the last 7 Premiership home games."
"To the Sale Sharks fans who comment about the club needing to spend less time blogging and tweeting and more time coaching, the staff who create content for the website and social media platforms are not the same members of staff who coach the team. You absolute f***wits."
Diamond said that Nowrouz had overstepped the mark.
"As a club we have always been proud of the backing we receive from our supporters through thick and thin over our 151-year history," Diamond said.
"At this crucial time for the club Holleh's comments, though private, just overstepped the mark and left her position untenable."
Sale are bottom of the Premiership with just one victory from 11 matches.