Rugby

SARU welcomes new sponsor

2012-04-18 15:16
SARU CEO Jurie Roux (File)
Cape Town - The South African Rugby Union (SARU) on Wednesday welcomed Klipdrift into its sponsorship family at a launch event at the famous brandy distillery in Robertson.

Jurie Roux, SARU CEO, said he was delighted to announce a new sponsorship, especially in difficult financial times.

“We are very fortunate to have a number of extremely keen sponsors as part of our family and we’re excited to be working with Klipdrift for the next five years,” said Roux.

“South African hospitality and generosity are synonymous with Klipdrift and SARU is excited to have them join the SARU sponsorship family.”

The sponsorship sees two iconic South African household names coming together with Klipdrift signing a five-year sponsorship deal with SARU to become the official brandy supplier to the Springboks. The announcement was made at the Klipdrift Brandy Distillery and marks the company’s first involvement with a leading South African national team.

The deal includes exclusive product rights within their category, pouring rights at SARU functions, the right to distribute premiums, which allows Klipdrift exclusive branding and commercial rights to point of sale product, as well as branding rights in advertising campaigns.

Wim Buhrmann, CEO of Distell South Africa, believes that rugby has the power to unite everyone on a level playing field, especially here in South Africa.

“Klipdrift and Springbok rugby are both iconic brands that embody optimism, strong traditional heritage and above all are proudly South African. This combination makes Klipdrift very proud and excited to be welcoming the Springboks into the Distell family, a relationship that will only be nurtured with the greatest of respect and pride,” commented Buhrmann.
 

Read more on:    saru  |  jurie roux  |  rugby
NEXT ON SPORT24X

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
18 comments
Add your comment
Comment 0 characters remaining
Live Video Streaming
Video Highlights
Sport Talk

 
 
English Premiership flutter

Take Sport24's "expert" tips at your peril...

Featured Blog

The stock of Bulls and Sharks 2014 Super Rugby jerseys are slowly becoming available after the festive season break, writes blogger Baylion.

Latest blogs
Vote

After the Bulls' loss to the Highlanders in Dunedin, do you still see them making the playoffs this year?

Twitter Follow Sport24 on Twitter

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

Blogs Yes your opinion counts. Get it out there

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

Facebook "Like" Sport24's Facebook page

TV schedule Plan your couch time with our searchable sport TV guide

RSS Feeds Sport news delivered really simply.

 
There are new stories on the homepage. Click here to see them.