Rugby World Cup 2011

RWC sponsor extends deal

2011-10-20 21:19
Webb Ellis Cup (File)

London - Heineken says it has extended its sponsorship of the Rugby World Cup to 2015, taking spending on the sport by Europe's largest beer seller to more than €100 million ($137 million) since the 1995 tournament.

Click to BUY the Rugby World Cup Final 2007 DVD

The beer brand, which is also the title sponsor for club rugby's European Cup, made the announcement on Thursday ahead of Sunday's World Cup final between host New Zealand and France.

Heineken's global brand activation manager, Hans-Erik Tuijt, says the International Rugby Board "is rightly trying to build rugby around the world and we help them with that."

But Tuijt says having the World Cup back in the Northern Hemisphere in 2015 in England will have a greater effect for beer sales and television viewership of the event.


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Pool A


Pool B


Pool C


Pool D

Previous Results

Date Home Team Result Away Team
Tank Lanning

Lessons learnt from RWC 2011

2011-10-26 16:45

A few vital life lessons from Tank Lanning's recent trip to New Zealand for the Rugby World Cup quarter and semi-finals. Read More

Rugby World Cup Wallpapers

Download your favourite RWC wallpaper here




Sprinkles late. Afternoon clouds. Mild.



Current Conditions

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.