Last ever RWC in NZ?

2011-10-19 10:00

Auckland - Australia coach Robbie Deans fears the Rugby World Cup may never return to New Zealand as the International Rugby Board places commercial returns over the rugby experience.

While the World Cup has been firmly embraced by rugby-obsessed New Zealand and its financial targets will be met, the country's small population base of over four million and modest sized venues have limited tournament profits to the IRB, rugby's global governing body.

This World Cup has exceeded by 11 times the revenue of the previous largest grossing event in New Zealand sporting history, the 2005 British and Irish Lions tour, but that is still dwarfed by the commercial returns available in major European rugby markets.

The next World Cup in England in 2015 is expected to be the most profitable in the tournament's history, with increased broadcasting revenues available as matches will be played in peak British viewing slots and bigger crowds expected in larger stadiums, with some leading football grounds set to stage matches.

But Kiwi Deans is concerned his homeland - which this year is staging only its second World Cup after co-hosting the inaugural tournament in 1987 - and other similar-sized rugby nations will miss out on hosting future editions because of the dash for cash.

"It's been a great event, New Zealand has done it very well and there's been a lot of comment and discussion around that when they first received the hosting rights," Deans told reporters on Wednesday.

"I think they've done a great job. I think the public has embraced it across the board and embraced the fact that it's more than just the All Blacks winning, which they may do anyway, which is great for the nation because they have been waiting for that for a long time.

"It's been a success. The interesting thing for the IRB is will it (World Cup) ever come back to a place like New Zealand again?

"Given they are the pre-eminent rugby nation right now and have no intentions of letting go of that in the near future, that's got to be a consideration for the governance of the game and what prevails."

Deans said it was important for the IRB not to just go for the commercial option all the time at the expense of a rugby destination for the game's fans.

"If you ask people who have gone to great expense to visit a country like this, they do understand that it's a rugby destination," he said.

"That's important. You can't just go to a commercial destination for these events all the time."

The World Cup takes place very four years and the 2019 edition is set for Japan - the first time the tournament will have been located in the lucrative Asian market - but no decision has yet been taken on the venue for the 2023 World Cup.


  • Felix - 2011-10-19 10:18

    'Lucky' NZ made the final or the losses would have been even more.

      Gershwin - 2011-10-19 10:31

      thats why it was rigged

      Thomas - 2011-10-19 21:00

      Not for the reasons you describe Deans!!! The rugby world has seen what experienced New Zealanders(Paddy O Stupid and Lawrence) can do to a world cup!!!!!!!

  • William - 2011-10-19 10:32

    2023 - South Afica, hopefully...

      William - 2011-10-19 10:33

      with a r ><.

      juvan.olivier - 2011-10-19 11:36

      wont be... Argentina are favourites and argue they deserve a turn.

      stoute.babuseng - 2011-10-19 11:49

      well i'm afraid the country will be in ruins thanks to cANCer

      spiderkzn - 2011-10-19 11:58

      yes hopefully, What about USA? think Argentina/SA is good choice.... Think 2027 should hosted in Russia?

      george.traut - 2011-10-19 12:18

      It definitely is our turn to host it again in 2023!! Conspiracies aside, it would be a disgrace if we fail to win that bid! I mean, we are a 2 time RWC winning team (hopefully by that time 4 time). Our massive rugby mad population can easily fill any size stadium that and we can also attract European TV viewers to watch rugby at NORMAL hours and SA is an easy country to travel too (not like NZ). But Russia is going to be a tough country to beat in the bidding race. They will host the sevens world cup and also the 2018 Fifa world cup. They have a hunger for more and have already indicated that they are interested in 2023...

  • cobus123456 - 2011-10-19 10:38

    Don't even think South Africa should get it. Until the IRB is changed or disbanded.

  • Lida - 2011-10-19 10:47

    Too expensive for most people to go there and the times of the matches are awkward. AB are winning the cup because they have not had one match that was really difficult. The IRB put their pool in such a way that is was convenient for New Zealand. Pitty

      sam.kaitawa - 2011-10-19 15:23

      Hey Lida, who's the most successful sporting team in the world regardless of rugby and this World Cup? NUF SAID

  • Michael - 2011-10-19 10:56

    Although commercial consideration are a modern fact of life, it all gets a bit sick when sports (soccer, rugby, motor racing, Olympic games, even cricket like in the IPL) all get hijacked by an elite few who get grossly and greedily remunerated for "owning" events that really should belong to the players and the fans. I know that they are businessmen who have helped the sports (and the players) earn large sums of money's just the disproportionate amounts that the "suits" earn. We all condemn "player power" when the sportsmen strike (like they regularly do in the various USA pro sports leagues) but the day is not far off when we will see the same thing happening in rugby, cricket and soccer. The world is getting ever smaller and the pro sportsmen of the world will get their act together sooner rather than later and start grabbing too for more of the spoils. Pity the fans can't form their own union !! Maybe, sometimes, we just need to vote with our feet and stay away....but then there is always almighty TV and their really big bucks....

  • Mathew - 2011-10-19 11:01

    There goes rugby!! No more about the fan, it all just about the profits!!

      Theprodigy - 2011-10-19 12:04

      Rugby already went, years ago, when the IRB decided to tilt the game, its rules & the officiation in NZ favor, thats when the game really started to die.

      Bob - 2011-10-20 00:46

      @ the are hilarious lol. who needs the comedy channel when i can read this stuff.

  • Robs - 2011-10-19 11:16

    The IRB should just work it in a circle and hand it to the next country in line. The hosts should consist of the countries which falls within the top 10 rankings and you should have a place among the top for say 3 world cups before you can qualify for hosting a world cup.

  • Theprodigy - 2011-10-19 12:01

    Absolutely, with only 3 million Nzers & one million pacific Islanders NZ should never host the WC, they are insignificant. But Paddy pulled his stings because he knew it would be the only chance the Brats would have of winning their 1st WC, if making NZ the hosts, despite it making no economic sense, wasn't enough, the IRB (NZ) went out of their way to rig the event to give their precious team a chance to shake their WC failures.

      EJ - 2011-10-19 13:29

      what a sore loser

      John - 2011-10-19 15:39

      If we don't win it, we are chokers. If we do win it, we are cheats. Theprodigy, what really is your problem???? Next thing we know the IRB pulled strings 4 years ago to get PdV as Bokke coach and utilise the Geriatrics you sent over to NZ just to orchestrate a loss....just so NZ had a chance to win !!! No cheating mate, just an extremely lacklustre team well past their use-by date and a piss weak coach. How arrogant of you to think we are insignificant, thank God the majority of South Africans are not tainted by the same brush as you.

      tim.hickson1 - 2011-10-19 21:29

      Our kiwi conspiracy went far beyond that. We also sent Quade Cooper to Aus when he was 13 so deans could select him to choke

  • Allen - 2011-10-19 12:02

    The IRB should be taken to the World Court in the Haigue for the blatent corruption that transpired in this RWC. In hindsight it is now obvious to see that the Pools, the games and the matches were rigged to hand NZ the win. As far as I'm concerned, the Boks remain the World Champions as the AB's never played us. The "Bryce Lawrence show" was the ultimate in match fixing, and the IRB would be handed a "guilty of fraud" verdict if the SA/AUS game was analysed in a court of law with the rugby rule-book open on page 1.

      Deon - 2011-10-20 08:20

      I couldn't have said that better, Allen. Also, the corruption goes back to 2010 when even our clown, P Divvy complained, hinting the inconsistancy was part of the RWC buildup. That is blatant tournament fixing and makes for a very hollow NZ victory. I'm not saying that SA would have won - I'm complaining about unmitigated cheating. Yes, the pools are also a laugh - SA has to play Wales (strongest NH side and Samoa (ALL of who's players play in NZ clubs. ALL !) and the recognised 'bone breakers' and firmly in NZ's pocket. Give me break ! Wait, I smell a Hansie type movie coming.....

  • James - 2011-10-19 12:04

    SA vs New Zealand at a Soccer City Final. How sweet would that be?

  • werner.smidt - 2011-10-19 12:16

    Commercial returns indeed. . . .

  • Kevin - 2011-10-19 12:29

    Great, who wants the cheating ref chokers to ever host a World Cup again -Go France

      Bob - 2011-10-20 00:35

      old sour grapes kevy again .........the boots on the other foot now ,how does it feel?? hahaha

  • Jerhone - 2011-10-19 12:48

    thats the best news from fixer nation it won't be missed around the honest wold of rugby

  • Theprodigy - 2011-10-19 13:00

    see the consensus keeps building, the evidence mounting.....NZ have been gifted the WC, say what you like, wannabe Brat supporters, sour expats & arrogant NZers (on our pages), if the Brats beat France, they will have won a hollow victory, in a WC better remembered for favoritism, inconsistencies, poor officiation & of the field squabbling. Just glad I didn't spend a cent on this farce.

      EJ - 2011-10-19 13:37

      The boks only have themselves to blame. NZ didnt orchestrate Englands ball tampering, Wales red card and the fining of Samoan players didnt they genius? You dont see the ABs blaming all thier WC failures all on the referee or them suggesting that the Boks didnt deserve the world cup in 07 because they didnt play them and the wallabies. Even if the boks did make it, they wouldnt beat the ABs at home. When was the last time the boks beat the ABs in nz?...thought so. People seem to think that favoritism exist when the ABs get further in the tournament. Grow up and build a bridge and get over it.

      Kosie - 2011-10-19 15:49

      @ EJ: we beat the blacks in NZ in 2009, 2 seasons ago, remember we beat them 3 out of 3, remember. that red card would've been a yellow in any other game but ask Rolland why he gave it red. bryce well you know the story.

      John - 2011-10-19 15:59

      @ Theprodigy: The generations before you who respected the great rivalry between the Bokke and the AB's would be ashamed of you and your gutless insinuations. True Saffa's would cop it on the chin and move on. You're just a spoilt little ratbag who's lost his toffee apple. Man up and don't embarrass your countrymen!

  • Bandile - 2011-10-19 13:18

    Robbie Deans does not look like someone who's in a healthy state

  • Barry - 2011-10-19 20:06

    I hope it is the last time NZ host the RWC. Timing for the games for the rest of the world is just not on and reduces the exposure to the biggest rugby prize to a coffee and biscuit before or after breakfast.

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