200 000 RWC tickets unsold

2011-08-23 08:40

Wellington - Rugby World Cup organisers say 200 000 tickets remain unsold 17 days before the tournament's opening match and they are 30.5 million New Zealand dollars ($25 million) short of their own revenue targets.

Organisers need to sell $219 million worth of tickets to meet targets, which will still leave a $32 million deficit on the cost of hosting the tournament to be met by New Zealand taxpayers and the New Zealand Rugby Union.

Rugby World Cup minister Murray McCully said on Tuesday that ticket sales are "pretty much on target" and he was confident of the revenue target being met.

Organisers are hoping a marketing push to attract more Australians would help ticket sales.


  • crozzie - 2011-08-23 08:59

    The IRB has decided that it is NZ;s turn to win , what with incompetent linesmen and NZ offloads which are clearly forward and are going unpunished, a lot of people will stay away

      Andrew - 2011-08-23 09:20

      Engage your brain, apparently it is in neutral.

      Dok - 2011-08-23 20:02

      That is why no one wants to buy tickets. The winner has already been decided by the IRB and the bunch of incompetent spectators on the veld called the refs!

  • Real Deal - 2011-08-23 09:29

    what a flop!

  • Grunk - 2011-08-23 09:34

    Maybe one of the reasons being a non-competive Bok side participating. I know of a few friends who normally go to RWC's who have given this one a miss because it looks like we haven't got a team to get us to at least to the semis.

      Real Deal - 2011-08-23 09:38

      Dont be silly. NZ is a very unsafe place to go on holiday hence lack of ticket sales

      Rick - 2011-08-23 11:48

      @Real Deal - Some advice, back your comments before you make such a stupid comment... Or give more clarification on what you mean exactly.If you meant NZ is very unsafe in terms of crime and violence, then you are uneducated and should not be allowed near a computer. NZ is rated in the top 10 safest countries in the world. If you were referring to natural disasters, then that's a different story. But I'd rather go there where the chances of dying of natural disasters is lower than it is in this crime-filled country. Seriously, think before you post your comment.

      Real Deal - 2011-08-23 13:23

      good luck with those empty stadiums!

  • Burnicus - 2011-08-23 09:35

    Well how dumb are they to host a RWC in that farthest corner of the globe. Nobody from Europe or Africa can attend without spending a fortune.

      Mojojo - 2011-08-23 10:44

      Hi Burnicus, I agree with you about the cost of travelling to NZ, but surely they cannot be disallowed from hosting just because of their Geographic position. The Majority of teams in the Soccer World Cup will have to Travel over 10 000kms to the World Cup in Brazil and many had to Travel a similar distance for the 1 in SA. It is inconvenient, but should not be held against a country that wants to host. They should also get their turn. However, people shuold then expect a lower revenue.

      Rob Rabbit - 2011-08-23 10:53

      It is indeed very prohibitive travelling to NZ, especially in these times. They were suppossed to share the World Cup with Australia two tournaments back, but refused to meet IRB "clean stadium demands and lost out - Made no sense then and makes no sense now.

      Totman - 2011-08-23 10:55

      I agree with you Mojojo. Sorry Burnicus, but you should have took a rowboat 6 months ago and maybe, just maybe, you could have made it. lol. Now you will have to enjoy it through tv like most of us.

  • Colin - 2011-08-23 09:40

    agree with crozzie!! don't forget their persistant off side play.Watch Richie Macaw get away with murder!!! More to the point....its overpriced and over there.....Simply a bridge too far. Next one in Japan??? how ridiculous is that?

      WillF - 2011-08-23 09:57

      Japan - now that is one world cup I am going to! They know how to put ona show - and maybe the "ra-ra-hockey-stick" slipper and pipe brigade will stay at home for a change.

  • Barry O - 2011-08-23 09:55

    New Zealand should never have been given the rights to host the World Cup. They have shown with previous events such as the Lions tour that they are not really capable of dealing with large numbers of supporters (their tourist infrastructure is very small). Maybe it is a blessing in this case, as it appears that they are not even able to attract the number of supporters that they were hoping to. It is well known that New Zealand used the strength of the All Blacks brand to swing the World Cup their way... agreements to tour countries who voted their way would always be a very lucrative financial prospect for the rugby unions in the countries concerned. The South African bid was far stronger and more viable than the New Zealand bid... we had the stadiums and the tourist infrastructure and we had already won the bid to host the much larger and more demanding FIFA Soccer World Cup. South Africa is far closer to the majority of the rugby playing nations and it's time zone also makes it more lucrative and appealing for broadcasting companies. The IRB has really dropped the ball here!

      Totman - 2011-08-23 11:07

      It is all true and well, but with that argument we should have not got the SWC either. The loser in that deal[financially] was SA. Not the federation. We will stay pay that off in the years to come. We believe we and Africa deserve it and therefore we have to make peace with our lost. NZ deserve it and I belief they realized that it is going to cost them dearly. Hopefully more Australians will go when seeing there team is doing good.

      all black - 2011-08-23 11:40

      haha There are way too many factors involved into why we are lacking sales. I think it's due to the fact that people in NZ will rather watch Rugby on T.V or the Bar because it's cheaper. In my case, I'll be in town partying and watching it at Fanzones, Bring on the Boks!!.. Bring on your best!! Bring on the World!!.. =)

      levit8 - 2011-08-23 14:59

      @all black I agree - the locals have been priced out of the tournament, and the international visitors have a looooong expensive trip out there, and the ticket prices aren't exactly cheap for them either. All of this on the back of a struggling world economy. I wonder if the NZRU are going to follow the route they did in the SWC out here in SA ... i.e. rather sell the remaining tickets at lower prices that aren't exhorbitant, in order to fill the stadia and have a great atmosphere.

  • spiderkzn - 2011-08-23 09:58

    too expensive....

  • TaylorMade09 - 2011-08-23 10:04

    I tried to purchase 8 tickets last year April already through the RWC Website, I was denied and told to re-apply, yes you had to apply to buy tickets, and now they sit with 200 000 unsold tickets?? Vat so NZ, I was going to take my family there but I changed my mind due to application processes in order to obtain tickets? Shame, I do not even feel sorry...

      Theagan - 2011-08-23 12:57

      got my tickets and taking the family give up too easy or is cash the issue?...the ballot system was also applied in the SWC...did you get tickets? guess you gave up also. Why are we in SA becoming so negative about everything...rather complain than to do anything..SAD SAD SAD!

      TaylorMade09 - 2011-08-23 13:42

      I applied 4 times Theagan, I managed to get point is that they want to enforce dumb @ss systems for a Sports Tournament, instead of making it easy for the fans, they make it oh so formal and a mission. The heading reads: "200 000 Tickets Unsold", 17 days from kick off, I think it is safe to say that their ballot system kinda backfired right? The fact that I was going to take 7 people with me I think supports fact that financial resources is the last of my worries you judgmental prick, obtaining SWC was way easier, especially when you consider the event was in your own country...I will be enjoying the RWC from the comfort of my home, braai outside, biltong and my big @ss Flatscreen TV thanks mate. Peace out

      Mark Stevenson - 2011-08-23 14:42

      I got my tickets for all the pool games but wont be going becuase they did not even give me ONE ticket option to buy for the semi's or finals. So they keep all these tickets for the Big heads but said the only way we could get our hands on them is if we buy pool tickets!!!! What BS. So if I can't go to the final as well I am not going, full stop! They shoudl have never done this BS ticket thing as with the Soccer. Soccer is World wide and very popular, Rugby is not at the same level so no need for this kind of system!

  • Pete - 2011-08-23 10:50

    I would guess that most of the unsold tickets are for minnow matches. same thing happened at our 2010 world cup. Who actually wants to see japan play namibia anyway?

  • Jaco - 2011-08-23 11:23

    You all tend to forget one very important thing....The team to beat this year has proven to be the All Blacks. There will always be speculation and questions regarding the organization of a world cup event, remember the WC soccer in SA. I am a HUGE SPRINGBOK supporter, but let's give the guys in NZ a chance to lose a WC in their own back yard..LOL

      rockster666 - 2011-08-23 11:59

      @ Jaco you must be a dump springbok supporter. SA is the current WC holder tell me how the hell NZ going to loose the WC in their own back yard.

  • Rob van den Heuvel - 2011-08-23 12:45

    As it is NZRU is already in the red, what with the huge salaries being paid to Richie, Dan and SBW to name but a few.

  • WhoSaidWhat - 2011-08-23 13:01

    The distance to NZ and the cost associated to travelling there are the big drawbacks of going to the RWC there. It is not just the cost of the flights but the inflated price of hotels, B&B's, restaurants and bars that is also a negative. However this is NZ and they love rugby. It coarses through their veins and is part of their DNA like most Springboks supporters. It will be awesome and the vibe will be electric. I will be making the mission there and will hopefully enjoy watching SA win their 3rd WC title from 5 tournaments!

  • On the Verge - 2011-08-23 13:03

    So can we expect a sudden influx of cheap tickets and tours? It might be the far end of the earth, but it's a hellavu nice country to get a camper van and just cruise with some mates - The worlds financial crisis hasn't helped. In the old days most events like this were hosted in Europe - they had the no's and the right TV times. It is simply not financially viable to have these events scattered around the globe, unless the income through TV helps pays the host country. I'm sure, much like FIFA did, the IRB will still come out smiling, and poor NZ will be licking their wounds for decades to come. This couldn't have come at a worse time for them. For their sake, I hope they bloody win it, at least they'll get something out...

  • AmandaWhereTo - 2011-08-23 13:58

    The problem with this being in New Zealand is the timing of the games. Most rugby nations will have to watch games in the morning. Who the hell wants to watch their team play in a semi-final or final at 9 in the morning?! Pubs aren't open then and ordering a beer at 9am makes you look like you have life problems.

      Dave - 2011-08-23 14:36

      Err Mandy, honey, there are plenty of other rugby nations not on GMT, anyway what's wrong with having a beer at 9am???????? :-)

  • Die Generaal - 2011-08-23 14:14

    Jeez, can’t believe it! Would have thought there would be fewer tickets available due to their tiny stadiums! Some schools in South Africa can accommodate larger crowds?

  • amabok - 2011-08-23 15:21

    Arse end of the world in the middle of winter...not surprising at all!

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