News24

Record audience for CC

2012-11-02 12:44

Cape Town - The Absa Currie Cup season broke television broadcast records, the South African Rugby Union announced on Friday.

An average of 525 000 viewers watched the 33 matches in the competition – an increase of 36% on the 2011 season average – according to data produced by Repucom from DSTVi All4+ information.

The average was the first time it had breached the half a million barrier while Saturday’s final between The Sharks and DHL Western Province attracted the largest ever audience for an Absa Currie Cup match on SuperSport.

An average of 1.14m viewers tuned in to the coverage with a peak audience of 1.3m viewers. The 36% growth in average audience was against the backdrop of a 24 percent growth in the available audience.

“The semi-final and final numbers are on a par with the biggest matches in Vodacom Super Rugby,” said Jurie Roux, SARU CEO.  “They confirm that the Absa Currie Cup has lost none of its appeal for rugby supporters.

“The return to a strength-versus-strength format intensified interest and the unpredictable nature of the games made for compelling viewing. That accounted for the increased average audiences, but the fact that the average audience for the semi-finals and finals was also up by more than 200 000 viewers in comparison to 2011 tells its own story.”

Repucom SA chairman, Kelvin Watt, added: "What makes these numbers even more remarkable is that they exclude SuperSport HD and Out of Home viewing which we believe accounts for between 30 percent and 45 percent for major matches such as finals."

Roux said SARU was monitoring the fact that stadium attendance had declined in 2012. He said that it was a trend being experienced by a number of live sporting events: “Whether it is a reflection of the general economic climate, the competition scheduling or of a wider phenomenon remains to be seen,” he said.

Sport24

Comments
  • jaco.groenewald.731 - 2012-11-02 12:59

    Who said the CC is áfgewater'?

      TravieGrif - 2012-11-02 13:42

      Yeah Jakes. Not the evidence of a 'water-down' competition that some would have us believe. Still my favourite competition. Interesting the comments of the tough economic times, yet the prices for the final were a massive talking point at R350 a pop!

      jaco.groenewald.731 - 2012-11-02 16:05

      visser.isak - Tokkie is reg, AC het dit weer gese aan die begin van die CC, dis mos opwarming vir Super Rugby

      frans.visserdsb - 2012-11-02 17:09

      tokkie - ek lag nog steeds oor die comment van jou - wys hoeveel jy weet van rugby. Epic fail: tokolos.tokkie - October 26, 2012 at 15:19 Report commentComments Policy Western Problems will have major problems at ABSA Stadium tomorrow. They will not even get close to the Sharks and Tokolos predicts that the game will be done and dusted by half time already. Sharks will have 4 tries by the half time whistle already. WP is overrated and they were just lucky to reach the final. The ref helped them against the Lions BIG TIME and they don't deserve to even be in the final. The Sharks are going to humiliate the WeePeeeee tomorrow and Tokolos predict that the domestic violence and suicide rate down in the Cape will reach a new high on Saturday night after the match. Sharks by 18. Go SHARKS!!!!!! 22 33 | Delete 6 0 | Delete

  • neil.paddey - 2012-11-02 13:04

    Obviously these figures are up, the ground attendance figures are down, in my opinion a direct result of the costs associated with Tickets, Travel, and Refreshments, an example is the semi final in Durban, assuming two people wish to attend, Tickets R500, Parking R50, Hotdogs R40, Drinks R40 this almost the monthly fee for DSTV Premium. Which leads me to the question, do the powers that administer Rugby really want full stadiums and to enthral the previous generation of players and encourage the next generation to participate, or rake in TV revenue etc......

      paul.sdoow - 2012-11-02 13:28

      and to add assuming every one stayed away for final that's still shy of 5percent but they attained a 36percent growth . . and who said watching province play was boring.

      ReneMuller.XOXO - 2012-11-02 13:33

      @neil, I think for people who prefer to go to the stadiums (in stead of watching on the telly) it would be far more cost effective to buy a season ticket, that would cut your ticket price per game almost to a third I think the attendance right across the country has been poor this year, but I think the weather played a big role as well. Rain, rain, rain everywhere! Rather sit in the comfort of my home - thank you very much!!!

      shane.asselbergs - 2012-11-02 13:43

      I went to a restaurant this week and the bill was R850 including tip for 5 people. High prices are a sign of the times. I would like to see lower ticket prices too, but lets not forget that the Currie Cup final comes once a year. If that's where you want to be then there is no reason why you cannot save R50 a month (times 12 equals R600) towards the ticket price. I'm sure there are many things we buy on a daily basis (which we don't need) that take money away from things we would like to do.

      paul.sdoow - 2012-11-03 06:13

      hey tokels. a bunch of blue bull supporters watching tv in their garage while the ford is being serviced and listening to Steve hofmeyer is not a sports bar!

  • goodguy.buthelezi - 2012-11-02 13:41

    What is currie cup? A cooking show?

      ReneMuller.XOXO - 2012-11-02 13:46

      No that would be a 'curry' cup

      brendan.k.shaw - 2012-11-02 16:35

      @ Tokolos if we are 'poefs' for winning the Currie Cup, it does not say much for the other teams

      dao.muangnoicharoen - 2012-11-02 19:24

      tokkie, what you describe about the PSL...the way they play....do the wp and stormers play in that? all i see when they play is diving and going for oscars pretending they were tripped.

  • sulaiman.galant.7 - 2012-11-02 13:41

    I think the number is quite low. If it was not on a paid TV channel how much would the veiwership then be I would quadruple that amount.

      frans.visserdsb - 2012-11-02 14:08

      Actually the number of viewers would be significantly higher - they only record the number of sets tuned to the channel, and there would most often be more than one person per set. also does not include public viewings - such as at a pub. So the real number is more likely to be 4-5 times as much. I am not sure how many more would have watched if it was on the public channel...

  • riaan.crouse1 - 2012-11-02 14:00

    WITH THE 2 BEST SIDES IN THE FINAL THAT WAS TO BE EXPECTED.

      lean.sadie - 2012-11-02 17:04

      Poor kleintottie, can't admit that the 2 best teams of the year were in the final. Go count the wins for both teams in the CC and S15, and tell us how they were not the best? Or was the 3 pts they got against the sharks 1 of the best teams? Mamparra. What about the 2 wins of the lions in the S15? Or was it 3, don't remember!

      frans.visserdsb - 2012-11-02 22:21

      lean - he knows nothing about rugby, all he can ever do is spew vitriol on WP...remember, he predicted the sharks will have 4 tries by half time in the final...

  • roy.wadhams.1 - 2012-11-02 14:36

    Now SABC should also get the "rights" to show all rugby be it Internationals or our Currie Cup so that those who cannot afford MNet or DSTV,can watch. This goes for cricket too. Why should those who are interested in sport be denied because they cannot afford it? If football can be shown why not rugby & cricket.

      raymond.dick.12 - 2012-11-02 15:36

      Because the SABC is controlled by the cANCer and they do not want to water down their traditionalism.

  • bruce.marcovich - 2012-11-02 14:56

    That's what happens when you have teams playing exciting, entertaining rugby, as opposed to listening to a bunch of excuses about building, injuries, inexperience, game plan or lack of and losing. People support and love to win.

  • derick.norris - 2012-11-02 14:57

    visser.izak the most watched team in the CC was Sharks. 41% of all games watched involved the Sharks. Go and read the full report. Nothing to do with your blue and white hoops. @ss

      jaco.hoon - 2012-11-02 15:15

      That's right you sharkies complain about ticket prices....that's why...

  • nico.eksteen.7 - 2012-11-02 15:17

    Ek is verbaas dat die flou pil supporters nog grootbek is na so 'n disastrous seisoen...of miskien is hulle net dom, dik en difficult.

      frans.visserdsb - 2012-11-02 22:22

      hulle leef nog in denial... hoop dis alles n slegte droom...

  • raymond.dick.12 - 2012-11-02 15:33

    Everybody wanted to see WP win. Even Tokolos knew that.

  • jacobus.rautenbach - 2012-11-03 10:04

    die beker gaan kaap eiendom word, so lank gaan hy daar staa, beker het gekom om te bly

  • pages:
  • 1