Cape Town - The Lions' home ground, Ellis Park, will for the foreseeable future be called Emirates Airline Park after a new sponsorship deal between the Golden Lions Rugby Union and Emirates Airlines.
The agreement, officially announced on Thursday, will see Emirates become the title sponsor of the Lions Super Rugby team for the next five years.
Starting from January 1, 2015, the Lions will become known as the Emirates Lions, and the familiar “Fly Emirates” logo will adorn the match and training jerseys of the team for the next five years.
The agreement also includes in-stadia hospitality as well as a number of other marketing rights and activities.
The Lions kick off their 2015 Super Rugby campaign on Friday, February 13, 2015, when they take on the Hurricanes of New Zealand at Emirates Airline Park.
The agreement, officially announced on Thursday, will see Emirates become the title sponsor of the Lions Super Rugby team for the next five years.
Starting from January 1, 2015, the Lions will become known as the Emirates Lions, and the familiar “Fly Emirates” logo will adorn the match and training jerseys of the team for the next five years.
The agreement also includes in-stadia hospitality as well as a number of other marketing rights and activities.
The Lions kick off their 2015 Super Rugby campaign on Friday, February 13, 2015, when they take on the Hurricanes of New Zealand at Emirates Airline Park.