News24

Insurance giant to sponsor NZ

2012-10-12 09:01

Wellington - New Zealand's world champion All Blacks will emblazon a sponsor's logo on their jerseys for only the second time in their 107-year history under a deal signed Friday with US insurance giant AIG.

The New Zealand Rugby Union (NZRU) said the famous black jersey would carry the AIG logo until mid-2018 under a sponsorship arrangement needed to boost cash reserves and put the Union on a sustainable footing.

"This is not a decision we have taken lightly... it is a very positive opportunity to secure the additional funds that we need to help safeguard the future of the game in this country," NZRU chief executive Steve Tew said.

While the jersey has long displayed the name of All Blacks' kit provider, currently adidas, the only other time it has featured a corporate logo was when the team was sponsored by brewer Steinlager in the 1990s.

Many New Zealanders regard the jersey as sacrosanct and the NZRU said it carried out extensive consultation before signing the new deal, the financial details of which have not been released.

AIG sponsored English Premier League club Manchester United from 2006 to 2010 but ended the deal after receiving a record $182 billion bailout from the US government at the height of the global financial crisis.

All Blacks skipper Richie McCaw backed the relationship with AIG.

"It's really flattering that a company this big has chosen New Zealand rugby to be its cornerstone sponsorship," he said. "It shows incredible respect for our traditions, heritage and record of success."

The NZRU said it cost NZ$100 million a year to run rugby in New Zealand and new revenue was needed.

"We are currently forecasting deficits over the coming years, which means using cash reserves in the short term to meet this. This is simply not sustainable," it said.

The All Blacks will wear the new jersey for the first time when they play Australia in Brisbane on October 20.

AFP

Comments
  • haasbek.visser - 2012-10-12 08:48

    moet seker firts for women insurance wees!!!

      gavin.lott.9 - 2012-10-12 09:11

      Those women kicked your ass!

      haasbek.visser - 2012-10-12 09:15

      Nie genoeg weerprobeer manne in die SB span nie ons is DUS die FLAGSHIP team!!!

      dewetheima.slabbert - 2012-10-12 09:28

      Stem saam.. Die vroutjies het die bokkies gebreek

      dewetheima.slabbert - 2012-10-12 09:28

      Stem saam.. Die vroutjies het die bokkies gebreek

      jimmy.moustache.12 - 2012-10-12 10:16

      Gavin and Dewey, so glad you guys have elected to support a team other than your own country. My mamma told me never to judge a book by its cover, but looking at Gavin's photo I would imagine you are a personal trainer of some sort? Hopefully indoors, ginger people and albinos tend to get skin cancer far more often than normal people. The excessive use of steroids will also lead to kidney failure amongst other side effects, which in turn will cause brain loss. If my second was Heima I too would support a foreign team or better far instead I wouldn't comment on news 24.

  • johannes.p.nel - 2012-10-12 09:10

    First it was Barcelona FC and now the All Blacks. All hail to capitalism !

  • gkleingeld - 2012-10-12 10:23

    Hey AIG, thanks for the recession!

  • razz.tazz.9 - 2012-10-12 12:27

    This will be a hellava boost for NZRU, meaning they will be able to keep their players, playing for their unions and country. The ABs is undoubtedly the Manchester United in Rugby, thats a proven fact.

      haasbek.visser - 2012-10-12 12:29

      Man united sucks!!!!!!

      charl.koegelenberg - 2012-10-12 13:09

      Man u is more like the bulls. Cocky supporters and only their own supporters like them

  • Johan Cronje - 2012-10-13 01:16

    @Jimmy...high five.

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