Wellington - National carrier Air New Zealand have launched a new campaign to crouch, touch, pause and engage with their passengers, recruiting several All Blacks for their new in-flight safety video.
VIDEO: Air tips from the All Blacks
The video, which local media said would be on flights next week but has already appeared on video-sharing website YouTube, features All Blacks captain Richie McCaw and coach Graham Henry giving tips from the cockpit.
Fellow All Blacks Conrad Smith, Mils Muliaina and Richard Kahui and prominent rugby commentator Tony Johnson also feature in the video, along with garishly dressed rugby fans. The video is sprinkled with rugby symbolism and terminology with Henry, a former secondary school headmaster, sternly warning passengers of the airline's no-smoking policy: "if you find yourself needing to smoke on this flight, consider yourself dropped ... we can't have that kind of disruption in the team."
It concludes with a Jonah Lomu-obsessed elderly woman running naked, or streaking, down the central aisle of the plane.
The video will replace the previous 'bare essentials' video in which several Air New Zealand staff wore body-painted uniforms as they ran through safety procedures.