Share

2011 RWC rakes in the cash

London - Last year's Rugby World Cup in New Zealand is set to be the second most commercially successful edition of all time, the International Rugby Board (IRB) said on Thursday.

In a statement issued from its Dublin headquarters, the IRB said the tournament was on course to achieve a "net surplus of more than 90 million ($143 million, NZ$176 million, 108 million euros)."

The IRB added gross commercial revenues achieved of 142 million for the 2011 World Cup were within three percent of the total of the record-breaking France 2007 tournament.

IRB chairman Bernard Lapasset said the results were "particularly encouraging given that Rugby World Cup 2007 was hosted at the height of the global economic boom, while Rugby World Cup 2011 was hosted amidst an uncertain economic climate in a smaller domestic marketplace and in a non-European time zone".

The IRB said the tournament, the seventh Rugby World Cup "looks set to deliver a significant boost to the ongoing development of rugby worldwide", with 92 percent of the global governing body's profits, used to promote the sport, coming from the World Cup.

New Zealand have long been a rugby union superpowers and their All Blacks beat France 8-7 in a tense final in Auckland in October.

But the IRB said the World Cup was also a financial, as well as sporting success, for the host nation.

It said the 2011 World Cup was the largest event ever hosted in the country, with more than 1.35 million fans attending 48 matches, with revenue from ticket sales surpassing the NZ$268.5 million (140 million) target set by organisers.

This, the IRB stated, equated to more than 10 times the gross revenue generated by the next biggest sporting event hosted by New Zealand, the 2005 British and Irish Lions rugby tour.

The World Cup is also estimated to have boosted economic activity in New Zealand by more than NZ$500 million (260 million)

England will host the 2015 World Cup before the tournament breaks new ground by being staged in Japan, not a major rugby nation, in 2019.

Qualification for the 2015 edition starts on Saturday when Mexico are at home to Jamaica in the first of 184 matches involving 80 countries.

The full IRB group results for 2011 will be announced in May following the completion of the reporting process to the IRB council.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
Should Siya Kolisi keep the captaincy as the Springboks build towards their World Cup title defence in 2027?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Siya will only be 36 at the next World Cup. He can make it!
26% - 1273 votes
No! I think the smart thing to do is start again with a younger skipper ...
29% - 1470 votes
I'd keep Siya captain for now, but look to have someone else for 2027.
45% - 2249 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE