Other Sport

Sport on your phone is cool

2009-12-17 13:53
Mobile internet the way forward (file)
Cape Town - More and more sports fans in South Africa are using 3G connections and their cell phones to access the internet for up-to-date, and on-the-go, sports news and results.

Sport24, the sport website with the largest South African audience, ran an informative online survey in October – touching on the basics (age, sex and ethnicity), the realities (quotas in sport) and the fun stuff (why sports fans prefer John Smit to Lee-Anne Liebenberg) in South African sport; with over 7,000 readers taking part.

Other topics touched on were the ways and means of accessing online news, with Sport24 users clearly big fans of the ‘mobile internet’ at the moment. And who can blame them; it’s more flexible, there are no fixed line costs and some of the line speeds on HSPDA are pretty damn special!

ADSL remains the most popular way of readers accessing the internet at home, with 30.12% operating that way, but 3G and HSDPA are closing the gap – fast – with 28.15% of the survey participants making use of the ‘mobile internet’. Interestingly, 15.39% of internet users rely on their mobile phones – even when at home.

In all, 62.30% of the survey’s participants say they access the internet via their cell phones – for news on-the-go – whilst just fewer than 20% of the readers admitted to not making use of the internet facilities on their phones. (Almost 75% of those cell phone users – as one would expect – have contracts, with 25.02% making use of prepaid services.)

Sport24 Publisher Andrew ‘Tank’ Lanning finds his readers’ online trends very interesting, saying: “The trend toward accessing sport content on your cell phone talks to the fact that we live in a ‘Now’ generation – people want information at their fingertips, which a mobile phone quite literally does for you, and it’s also why we’ve done so much work on our WAP site and iPhone application (at Sport24).”

And commenting on the rise of 3G as people’s chosen means of connection, Lanning continued: “The fact that people are using 3G as their point of access at home, or just their actual cell phones, talks to the high prices and perhaps general ineptness of our fixed line providers in South Africa! It’s an international anomaly and an indictment on our country actually.”

Nokia phones were by far the most popular handsets (with more than half the participants in the survey making use of the Finnish-designed handsets), with ‘smart phones’ – iPhone, Blackberry and HTC – making up just over 10% of Sport24 users’ armoury.

As far as social networking trends are concerned, facebook remains the most popular way of following news, but – amazingly – nearly 38% of the survey participants had no idea what social networking is, with 5% not knowing what blogs are either.

Keep visiting www.sport24.co.za this week to find out more about the survey which has everyone talking – from internet trends, to quotas in sports, to metrosexual males and their love for Springbok captain John Smit.

Look back at all the other interesting stats from the recent Sport24 survey

- Why… Sport24 readers would rather save John Smit – and not the gorgeous Lee-Anne Liebenberg in a time of need.
- Why… beer is still tops amongst SA sports fans – along with male grooming products.

Read more on:    tank lanning  |  sport24 survey

Cavendish loses Turkey lead

2015-04-28 20:44


Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk

Live scoring

Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


Got something you'd like to get off your chest? Got a burning desire to air an opinion? If so, be sure to sign-up on Sport24's FORUM!

Latest blogs

How much of a runner are you?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

Newsletters Sign up for the Morning Glory, Super 15 and Soccer newsletters

WIN Enter and win with Sport24!

Mobile Sport24 on your mobile phone - WAP, alerts, downloads, services

Forum Have your Say on Sport24's brand new Forum!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

Blogs Yes your opinion counts. Get it out there

There are new stories on the homepage. Click here to see them.