Johannesburg - In a massive, ground-breaking
broadcast partnership which has taken months of planning, it has been confirmed
that EFC (the Extreme Fighting Championship), one of the world’s leading MMA
organisations, will once again be broadcast on the South African free-to-air TV
In a recent partnership
with Kwesé Sports to be Sub-Saharan Africa’s
exclusive TV broadcaster, EFC reserved its free-to-air broadcasting rights in
South Africa, allowing it to return to e.tv and its incredible broadcast reach
of almost 50 million people in South Africa.
originally broadcast on e.tv from EFC 12 through to EFC 19 and drew massive
ratings, both for e.tv at the time and for MMA on the continent. The live broadcast of EFC increased e.tv’s usual
viewership for that timeslot by a massive 31.5%, proving just how popular the
sport is. The viewer demographic crossed all race and income groups, reflecting
broad market appeal across South Africa’s population.
live events that were previously broadcast on e.tv, EFC saw a record peak
audience of over 1.6 million viewers tuning in to watch their favourite
athletes fight in the Hexagon.
“This is absolutely huge for EFC, e.tv and
the sport of MMA. It’s a deal that we have been working on for some time and we
are ecstatic. It is great for e.tv, the EFC and its partners, the athletes and
the fans! This partnership provides an even greater platform for the sport of
MMA to grow,” stated EFC President Cairo Howarth. “EFC has a huge following in
South Africa and we are delighted to give South African MMA fans events for
free on terrestrial television and to be able to reach the whole country.”
Fans can watch
the most recent EFC 47 event on e.tv this Friday, April 8. The very first
broadcast on e.tv will launch with a rerun of the epic EFC 47: Kabesa v Henry
event that took place at the beginning of March, this Friday night after the
All future EFC
events will now take place on Friday evenings and will be broadcast live on
Kwesé Sports from 20:00 and delayed live on
e.tv in South Africa from around 22:30 (after the evening movie).
double title fight event at GrandWest featuring Brendon Groenewald v Danie van
Heerden, and Irshaad Sayed v Cedric Doyle, which was scheduled for Saturday, April 23, is now moving a day earlier to Friday, April 22.
In addition to the delayed live broadcast set
to take place on e.tv, two EFC Fight Night episodes will air back-to-back every
Saturday night on eKasi+ (channel 105), an Open View HD (OVHD) channel which is
free-to-air for all South Africans, from 22:00 - 00:00, giving fans the opportunity
to relive all the EFC action every week. eKasi+ is an entertainment channel
from e.tv on the OVHD platform that features talk shows, dramas, movies, music,
gospel, kids entertainment, sports, lifestyle and reality shows.
How to get Open View HD:
1. PAY ONCE: Buy your OpenView HD equipment
(decoder, dish with installation) from any Game store for only R399.
2. INSTALL AND ACTIVATE: details included on
3. ENJOY FOREVER: Sit back and enjoy the
wonderful experience of multichannel satellite TV with no monthly fees or
Open View HD is available from major South
very excited to have EFC back on the channel! We provide viewers with the best
local and international entertainment, and EFC is one of the most exciting
local sports property in the country." says Marlon Davids, Acting MD :
e.tv Channels Division.
For the full listing EFC broadcast details