Johannesburg - The
SA Sports Confederation (SASCOC) received a financial boost on
Wednesday with the sponsorship of a consumer products company.
and Gamble announced a partnership with the Olympic body in
Johannesburg ahead of this year's games to be held in London.
SASCOC president Gideon Sam, flanked by CEO Tubby Reddy and International
Olympic Committee executive member Sam Ramsamy, confirmed the deal,
which would see funds handed to SASCOC in preparation for the July
They would not disclose the value of the sponsorship, adding that further details would be released over the next four months.
Sam said he was excited over the contribution towards the London Olympics.
athletes must receive royal treatment and they can't with no money, so
we are proud to be associated with Procter and Gamble."
sponsorship came about four months before the games begin, and Sam said
he was happy his pleas to companies for support were not falling on deaf
"I'm happy to see an ever-growing awareness by the South
African public. There is a huge need out there and this is the type of
partner we want as an Olympic movement," Sam said.