Other Sport

SASCOC confirms new sponsor

2012-03-07 12:55
Gideon Sam (File)

Johannesburg - The SA Sports Confederation (SASCOC) received a financial boost on Wednesday with the sponsorship of a consumer products company.

Procter and Gamble announced a partnership with the Olympic body in Johannesburg ahead of this year's games to be held in London.

SASCOC president Gideon Sam, flanked by CEO Tubby Reddy and International Olympic Committee executive member Sam Ramsamy, confirmed the deal, which would see funds handed to SASCOC in preparation for the July games.

They would not disclose the value of the sponsorship, adding that further details would be released over the next four months.

Sam said he was excited over the contribution towards the London Olympics.

"The athletes must receive royal treatment and they can't with no money, so we are proud to be associated with Procter and Gamble."

The new sponsorship came about four months before the games begin, and Sam said he was happy his pleas to companies for support were not falling on deaf ears.

"I'm happy to see an ever-growing awareness by the South African public. There is a huge need out there and this is the type of partner we want as an Olympic movement," Sam said.

Read more on:    olympics 2012

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