Royals Olympic ambassadors

London - Royal officials say Prince William, his new wife Kate and brother Prince Harry will be official ambassadors to the 2012 London Olympic Games.

St. James's Palace said on Thursday that all three will play an active role in encouraging and inspiring the British public to rally behind the Olympic and Paralympic athletes.

The royals join 27 British Olympians from previous games who were unveiled as 2012 ambassadors by the British Olympic Association earlier this year.

In a message released by the palace, William says his entire family are looking forward to the games.

The London Olympics begin July 27 and end August 12.