General News

Yanks fume over TV delays

2012-07-30 19:48
NBC Olympic logo

Washington - Rage at US television coverage of the Olympics reached marathon proportions on Monday after fans had to watch swimming finals on delayed broadcasts while knowing the results hours in advance.

Viewers were furious about NBC's delayed coverage of the men's 400m individual medley final, which saw American Ryan Lochte triumph and compatriot Michael Phelps, the hero of the 2008 Beijing Olympics, finish outside the medals.

Many had also already heard about the sensational world record by American Dana Vollmer in the women's 100m butterfly hours before being able to watch it for real on their televisions.

Complaining that in this digital age it is impossible to stay ignorant of the results in advance, they also expressed disbelief that NBC News made matters worse by reporting who had won ahead of the Olympics broadcast.

While some subscribers could watch the events live online, TV viewers had to wait hours before broadcasts at prime-time.

It has long been standard practice for NBC to delay coverage - hoping to maximize audience numbers and advertising revenue - but that policy seems to jar in the digital age.

Using the hashtag #NBCfail countless Americans made their ire known, including @MegBurness.

"Have to admit, am getting a little sick of NBC's delayed Olympic coverage. Holding for primetime worked 4 years ago, but not now! #nbcfail," she Tweeted.

NBC staff also took to Twitter to defended their decision.

40 hours in one day

NBC Olympics producer Jim Bell tweeted: "Coverage on both net & cables a mix of tape and live events. Yesterday nearly 40 hours of live Oly sports on television btw."

NBC had earlier drawn fire for showing an edited version of the opening ceremony on tape-delay.

While most of the rest of the world watched the extravaganza Britannica, some Americans turned to illegal internet streams to find out what was going on, others contented themselves with rubbishing NBC's decision online.

The network has also been criticised for editing out a tribute to Britons who died in London bombings on 7 July 2005 - the day after London was awarded the right to host the 30th Olympiad.

Fifty two people died in the attacks, including four bombers.

Nevertheless, NBC said that the ceremony was the "most-watched for a Summer Games opening night on record, with 28.7 million average viewers."

And not everyone was disappointed.

"Shut Your Pie-Holes, People: NBC's Olympics Coverage Is Perfect," the website Business Insider wrote.

NBC paid $2.2bn for the rights to broadcast London 2012 and the 2010 Winter Olympics in Vancouver.

Read more on:    nbc  |  twitter  |  olympics 2012  |  us  |  tv  |  media


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk
Most Read


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

Lood is a tackling machine
Butch thrilled for 'good guy' Habana
'Remember England', Samoa warn Scotland
Folau fit, Wallabies change 3 for Wales
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


Take a photographical trip down memory lane and remind yourself of how the Springboks fared in their five previous Rugby World Cup campaigns. In addition, pick your all-time Springbok Rugby World Cup Dream Team and you could win R3 000!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.