Olympics 2012

IOC defends ad rules

2012-07-30 14:26
Olympics (File)

London - The International Olympic Committee is not ready to back down on its strict sponsorship rules in the wake of an athletes' protest on social network Twitter that they are unable to present their personal sponsors at the London Games.

IOC spokesperson Mark Adams said the athletes were restricted for only one month every four years at the Games where the IOC protects its 11 top sponsors such as Visa and Coca Cola who pay hundreds of millions of dollars to IOC.

A group of US athletes have challenged this so-called rule 40 in the Olympic Charter such as former 400 metres world champion Sanya Richards-Ross and 100m hurdles Olympic champion Dawn Harper.

"I am honoured to be an Olympian but #wedemandchange #rule 40," Harper for instance tweeted.

Adams defended the strict IOC rules as "entirely the right thing to do," saying the athletes' personal sponsors were "not giving money back to the Olympic Movement" while the IOC returns more than 90 percent of their top sponsors' income to federations and National Olympic Committees.

The IOC fears free publicity for non-Olympic sponsors while the athletes say they cannot present their personal sponsors when they have maximum exposure.

Adams said athletes had to right to make their view known through the IOC athletes commission, but that he expected a huge number of the 10 500 athletes at the Games to support the IOC rule because it helps lesser known athletes and countries.

Read more on:    olympics 2012

What To Read Next


Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
Video Highlights
Sport Talk

Love 2 Meet
Sport24 on Twitter

Follow Sport24 news on Twitter


With the Absa Premiership in full swing, who will be crowned champions when all is said and done? Will Mamelodi Sundowns defend their title? Or can Kaizer Chiefs, Orlando Pirates or Bidvest Wits mount a serious challenge? Stay glued to Sport24 to find out!

Latest blogs

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.