Share

LeBron scaling back social media activity

Los Angeles - LeBron James said on Tuesday he planned to scale back his social media activity slightly earlier than usual as he prepares for the Cleveland Cavaliers' post-season NBA campaign.

James set tongues wagging earlier this week when he unfollowed the Cavs official Twitter feed, with speculation the move was fueled by unhappiness in Cleveland or frustration with the management. 

However, James insisted on Tuesday the move was motivated by a desire to start paying less attention to social media as the post-season looms. 

"A little bit sooner than normal," James said. "But you know I understand that it's right around the corner and I want to start mentally preparing myself for the distance. So mentally I'm just being a little more sharper minded as of late, just gearing toward it." 

The Cavaliers have the best record in the Eastern Conference but have suffered blips in the past week with defeats at Utah and Miami. 

"At the end of the day, we're 9-3 in our last 12, so, I mean, we're playing some good ball," he said. 

"We just didn't play how we want to play in the Utah game and in Miami, but we're playing some good ball." 

James and the Cavaliers lost last season's NBA Finals against the Golden State Warriors, prolonging a decades-long wait for a major championship in Cleveland.

No team from Cleveland has won a title in any of the major professional sports since 1964.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Voting Booth
Should Siya Kolisi keep the captaincy as the Springboks build towards their World Cup title defence in 2027?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes! Siya will only be 36 at the next World Cup. He can make it!
26% - 1271 votes
No! I think the smart thing to do is start again with a younger skipper ...
29% - 1469 votes
I'd keep Siya captain for now, but look to have someone else for 2027.
45% - 2240 votes
Vote
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE