Liqui-Fruit to sponsor Cape Epic
The spectacular new route of the tenth edition of the Absa Cape Epic in 2013, which takes place from 17 to 24 March.
Cape Town - Liqui-Fruit
will be the official juice sponsor of the 2013 Absa Cape Epic when 1 200 riders
take on a gruelling 800km over eight days from March 17-24 in the Western Cape.
simultaneously announced its title sponsorship of the Vineyard races which take
place on the final day of the Absa Cape Epic at Lourensford Wine Estate. Known
as the Liqui-Fruit Cape Times Vineyard races, these events are open to the
public and are far less extreme. Apart from a 29km and 56km Mountain Bike Race,
there will also be a 6km and 15km trail run.
All mountain bike and
trail running races have uniquely designed routes, independent of the Absa Cape
Epic route, that cater for all outdoor enthusiasts of all fitness levels.
The majority of the Liqui-Fruit
Cape Times Vineyard Race participants will finish their race before the winners
of the Epic are expected to arrive, so after completing the race, you can wind
down and help cheer in the Absa Cape Epic riders.
Liqui-Fruit iCan which
raises funds for Operation Smile South Africa, will be the official charity of
the Liqui-Fruit Cape Times Vineyard races. Operation Smile funds corrective
surgery for children born with cleft lips and cleft palates, helping to give
these children their smiles back.
Riders and runners will
enjoy Liqui-Fruit’s Vitality 100% fruit juice range with Superseed™ grape seed
extract. This powerful natural antioxidant helps the body to protect itself
against free radicals by reducing cell damage and provides a welcome boost to the
immune system. Due to the fact that red
grape also releases energy slowly, athletes will be able to sustain energy over
longer periods. Juices will therefore be available to the riders throughout the
day as they will have different energy needs at different times of the day.
The three great tasting
flavours, Pomegranate & Red Grape,
Blueberry & Blackcurrant and Strawberry & Blackcurrant, are made
with the goodness of exotic superfruit, all renowned for their health-boosting and
free radical-fighting properties, providing a rush of goodness with every sip.
Says Michelle van
Schalkwyk, Liqui-Fruit’s Marketing manager, “We believe that our involvement in
the race is twofold. Firstly, the country’s premier athletes will need the country’s
premier juice. They deserve a reliable beverage partner and we will be there to
meet their expectations. Secondly, and
more importantly, the Vineyard races epitomise what the Vitality range stands
for, namely fun and fitness. The brand is not about the extreme, but supports a
healthy lifestyle and that for us, equates to balance. That’s why we would like
people to dust off their running shoes and come and join us for a fun, but