Cape Epic clinch major deal

2011-02-01 12:44
Cape Town - The Absa Cape Epic presented by adidas, the most televised mountain bike stage race in the world, has secured Telkom Business as partner of the prestigious event as well as live broadcasts of racing on the first and last day on SuperSport.

Says Kevin Vermaak, founder and director of the Absa Cape Epic: “We’re honoured and delighted to have Telkom Business on board. The race has increased dramatically in size over the last few years, as have our media requirements. The perfect communications partner is vital to the success of the event and to have Telkom Business on board, allows us to service all the journalists, both on the event and at their various offices worldwide.”

Says Brian Armstrong, Senior Managing Executive of Telkom Business: “We’re excited by our  association with the Absa Cape Epic, a world class event, and intend to help make it the most enjoyed mountain bike race in the world - for the spectators, the media, the crew and the participants. Telkom Business believes in partnership - we work with our customers to deliver success in their operations and we’ll do the same with the Absa Cape Epic team.” 

Vermaak continues: “We’re also thrilled with the announcement that the prologue as well as the final stage of the race will be broadcast live for the first time in its history on SuperSport, which has backed the Absa Cape Epic since its inception.”

Although the event will only be broadcast live on the African continent this year, plans are already underway to do so worldwide in 2012.

 “We believe the live broadcasts will make it accessible to all those interested in following the race and hopefully it will be broadcast live internationally by 2012. We’re extremely proud of this new development and will be working with a top production team with experience in international live golf broadcasts.”

Vermaak concludes: “Our event has grown in popularity and is increasingly becoming an iconic endurance event. UCI President Pat McQuaid deems the Absa Cape Epic’s promotion of cycling on a continental level as an absolutely vital part of the UCI’s strategy to globalise the sport. We’re confident that the move to broadcast live will aid the UCI’s strategy.”

Read more on:    cape epic


Read News24’s Comments Policy publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.
Live Video Streaming
  • Blitz
    Mon, 24 Nov 2014 @00:00
  • SS1
    Mon, 24 Nov 2014 @01:00
  • SS2
    Mon, 24 Nov 2014 @02:00
  • SS3
    Mon, 24 Nov 2014 @03:00
Video Highlights
Sport Talk
Most Read


Rugby World Cup 2015

All the action from the 2015 RWC, including live coverage of all 48 matches, breaking news, fixtures, results, logs - and much more!


Rugby World Cup 2015

All Blacks batter brave Tonga
Byrne: Israel Folau a 'freak'
As it happened: New Zealand 47-9 Tonga
England World Cup coaches barred
Love 2 Meet
English Premiership flutter

Take Sport24's "expert" tips at your peril...


Take a photographical trip down memory lane and remind yourself of how the Springboks fared in their five previous Rugby World Cup campaigns. In addition, pick your all-time Springbok Rugby World Cup Dream Team and you could win R3 000!

Latest blogs

Besides the 'Big 3' of rugby, cricket and soccer, which of the 'smaller' sports in South Africa do you enjoy the most?

Twitter Follow Sport24 on Twitter

Facebook "Like" Sport24's Facebook page

WIN Enter and win with Sport24!

BlackBerry Stay in the loop on your BlackBerry

iPhone Latest Sport24 news on your iPhone

RSS Feeds Sport news delivered really simply.

There are new stories on the homepage. Click here to see them.